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Saturday, April 14, 2012

Naza TTDI boss shares his vision

Naza TTDI deputy executive chairman cum group managing director SM Faliq SM Nasimuddin, 27, took over the helm at Naza TTDI in February 2009. He shares his vision and plans for the company with StarBizWeek deputy news editor ANGIE NG in this question and answer session.

StarBizWeek: What is your vision for Naza TTDI and what are the key performance indices for the company in these 2 years?

Faliq: Naza TTDI's vision is to be in the country's top property developer league in the next five years. Our vision will be met by the development of our high impact projects such as the KL Metropolis and Platinum Park and supported by our “bread and butter developments” townships such as TTDI Alam Impian and TTDI Grove Kajang.

For 2012, we are targeting to reach a RM1bil turnover.

How has the company evolved as a property developer and are you happy with its performance so far?

From a developer that developed the award-winning Taman Tun Dr Ismail (TTDI) township in Kuala Lumpur, I am proud to say that we have not only maintained our position as a premier township developer but also over the last few years evolved into the development of high-impact projects such as the projects mentioned above.

The Naza TTDI brand has stood well among our potential buyers and customers. We have received both international and national recognition for our product, quality, innovation and brand through awards and certifications such as the Asia Pacific Property Awards, Cityscape Asia, FIABCI, Brandlaureate, ISO Certification MS9001:2008 and QLASSIC Certification.

What do you count as the major achievements and milestones of the company?

Thirty-nine years ago, the company started off as a township developer by developing Taman Tun Dr Ismail in Kuala Lumpur. By and by, we ventured into boutique developments (TTDI Adina, Shah Alam and The Valley TTDI, Ampang) as well as commercial developments (Laman Seri Business Park, TTDI Dualis and Jayamas 3). Now, we have embarked on high-impact projects such as the Platinum Park which is set to be a prime mixed integrated development in the KLCC vicinity and KL Metropolis which is positioned to be KL's International Trade and Exhibition District.

As can be seen from our track history, we have grown by leaps and bounds in just nearly four decades. Thus, I would say that our major achievement is in being a “full-fledged” property developer in just four decades.

What are some of the challenges that lie ahead for the company and the property market in general?

For the company, the challenge we face is to constantly suit market demands. Looking at market trends for the greater Kuala Lumpur and Klang Valley areas, we see that buyers are now opting to buy smaller residential units. Thus, we now put more focus in developing residential properties which are space efficient with enhanced safety and security features for the increasing demand by executives and those with smaller families.

Parallel to introducing the right products for the market, we are also continuously improving our product quality and features so as to maintain our 39 years of brand legacy.

How do you describe the company's property projects so far in terms of design and concept?

Our concept is simple: Affordable luxury backed by a good track record in delivery and quality.

On top of that, we are continuously injecting technological advancements and innovative designs that will translate into a source of architectural pride and meet customer's expectations.

This is evident from the strong brand following that we enjoy where almost a third of the purchasers for any new launches are our repeat buyers.

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Which are the projects you are particularly proud of and why?

The Platinum Park and KL Metropolis.

Platinum Park marks our first foray into a high impact project development which makes us one of the few developers in this league. The 9.1-acre development is located in one of the biggest contiguous land in the KLCC area where we will build compelling components such as professional spaces, residential, retail and hotel that will integrate with 1.5 acres of public space. I believe that our collaboration with acclaimed architect, Fosters & Partners, in the master design of this development will make Platinum Park an international landmark and destination in Kuala Lumpur.

As for the development of KL Metropolis, we are proud to play a role in the country's goal to be the premier and preferred MICE (meetings, incentives, conferencing and exhibitions) destination in the region by creating Kuala Lumpur's first international trade and exhibition district. In the design of the master plan, we have incorporated these conducive elements, MICE focused facilities, convenient access for logistics and transportation, hotels, grade A offices, regional retail centres and public spaces.

These two mega projects are our flagship developments which will propel the company to the next level.

Following the launch, we received a lot of enquiries and response from local and international investors. Having worked with both local and international architects such as Fosters and Partners and Skidmore, Owings & Merrills to develop the master plan for Platinum Park and KL Metropolis respectively, I believe these developments will be new landmarks and benchmarks of architectural excellence in our country and, perhaps, in the region.

What is your outlook for the local property market and expected performance of the various property sub-sectors?

Our outlook for the local property market is moderate. But backed by the Government's Economic Transformation Programme, we believe the property market especially in the Greater Kuala Lumpur and Klang Valley will continue to prosper especially with the establishment of new growth areas as well as initiatives for the provision of transportation facilities and accessibility. As long as the buying activities are supported by economic fundamentals and genuine purchases, we are confident that the local property market in Malaysia will continue to be on the upside.

By The Star

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