KUANTAN: Pasdec Holdings Bhd is targeting RM18 million in property sales during its three-day sales carnival, which starts today.
The sales carnival at the East Coast Mall is held in conjunction with the group's month-long promotional campaign.
Its chief executive officer Datuk Mohd Khairuddin Abdul Manan said the carnival is a yearly event to promote the group's housing and commercial properties.
"The main focus is to strengthen the brand and increase awareness on our special offers."
The promotional period runs until October 27.
"The theme of this year's carnival is 'Go Nature', which is centred on the concept of healthy and safe living as well as taking care of the environment."
Citing an example, Khairuddin said the Pasdec project in Bandar Putra, Tanjung Lumpur, here, boasts of exclusive features that combine the elements of safety, tranquillity and green environment.
Pasdec sales and marketing manager Saniyah Mohamed said during the carnival, its bank partners will offer attractive interest rates for home loans.
She said among the new projects to be launched today are two residential areas, namely Pasdec Pesona at Paya Tiga Bukit Setongkol and Vista Verde at Batu 6, Jalan Gambang.
Pasdec Pesona, strategically located between Bukit Setongkol and Indera Mahkota, comprises 158 units of double-storey terrace and double-storey semi-detached houses.
She said a special discount of up to RM9,000 will be offered during the promotional period.
On Vista Verde, Saniyah said the free-hold units are located near Sultan Ahmad Shah Islamic College in Pahang while the designs are suitable for the modern families and "yuppies".
She said Pasdec will work with the Kuantan Municipal Council, the Department of Environment Malaysia and the Malaysian Nature Society to raise awareness among schoolchildren on nature.
State Tourism, Arts and Heritage Committee chairman Datuk Shafik Fauzan Sharif is scheduled to launch the carnival.
Various activities will be held, including a blood donation drive, free health checks and a colouring contest for children.
By Business Times