PETALING JAYA: OSK Property Holdings Bhd has turned to Groupon.
In what seems to be an unprecedented marketing strategy by a property developer in Malaysia, the company, through the special-deal website, has put up an offer for potential buyers to get substantial discounts on down payments for its new development in Cyberjaya.
“It's a clever move actually, to capitalise on the growing use of social media in Malaysia,” an industry observer said.
The deal offered by OSK Property under Groupon is for a cash voucher of RM8,000 at RM500 to be used only on the down payment for the purchase of SOFO (small office flexible office) suites in Cyberjaya.
By The star
Tuesday, April 17, 2012
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