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Tuesday, April 17, 2012

OSK Prop offers discount vouchers

PETALING JAYA: OSK Property Holdings Bhd has turned to Groupon.

In what seems to be an unprecedented marketing strategy by a property developer in Malaysia, the company, through the special-deal website, has put up an offer for potential buyers to get substantial discounts on down payments for its new development in Cyberjaya.

“It's a clever move actually, to capitalise on the growing use of social media in Malaysia,” an industry observer said.

The deal offered by OSK Property under Groupon is for a cash voucher of RM8,000 at RM500 to be used only on the down payment for the purchase of SOFO (small office flexible office) suites in Cyberjaya.

By The star

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