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Saturday, November 3, 2007

City of pictures

By New Straits Times

Thousands thronged ’Canon City’, the exhibition put up by the camera company recently to showcase and educate the public on its latest products. NOEL ACHARIAM got the picture.

Lifestyle zone: visitors testing out the new SLR digital cameras

Marketing Malaysia in conjunction with its 20th anniversary launched its first expo in eight years at the Kuala Lumpur Convention Centre (KLCC) last Tuesday. It was a celebration like no other. There were door gifts, lucky draws and souvenirs. And the highlight of the celebration was the ribbon cutting ceremony by Hong Kong Superstar Simon Yam.

“We were expecting about 20,000 visitors by the end of the three-day event,” said Richard Yeow, senior director and general manager of Business Imaging Solution and Corporate Strategic Marketing divisions.

“We built “Canon City” at the exhibition to allow the public to view the technology Canon had to offer,” said Yeow.

I was amazed to find that Canon had such a huge range of products from copiers to scanners, printers and other office equipment. I only knew that Canon was a successful digital camera maker, but had no idea of the company’s scope or their R&D efforts.
“Canon not only produces great quality cameras but also other multimedia products for both the layman and the corporate sector,” said Yeow.

Thousands of visitors thronged Hall 2 of the KLCC in search of bargains and to keep up to date with the latest accessories and products. Every 1,000 visitor got the chance to win a digital camera. There were also seminars held every half hour on such subjects as how to take a great picture using a compact camera, and electronic document filing and retrieval systems.

The entrance to the expo was built to represent a garden with park benches, a water fountain and floral decorations.

Other sections at the expo were City Hall, City at Work, Lifestyle Zone, Commercial Zone, Hall of Fame, Specialist Centre, Human Capital, Canon Mall, Creative Park and Business Precinct.

The Specialist Centre were where visitors could get their cameras cleaned for free. The Human Capital area focused on marketing career opportunities with Canon. The Lifestyle Zone showcased a wide range of Canon SLR digital cameras which visitors could try out. There were also game booths at the far end of hall.

At the Creative Park, children were taught origami from Canon’s interactive website, There were also free downloads of calendars, scrapbooks, 3-D paper art, greetings and a digital photo library from the website.

The best part of the exhibition was at the game booth “Spin the Wheel”, where one got the chance to walk away with a brand new Canon A460 digital camera. Other prizes were discounts that ranged from 30 to 50 per cent for all Canon products.

The Hall of Fame was interesting too. Here you got to see the first Canon camera ever built. The Kwanon (prototype version) is Japan’s first 35mm focal plane shutter camera, built in 1934. Also on display was Canon’s first photocopier and 10-digit calculator. The Kwanon camera is now worth more than RM100,000.

“At Canon our motto is ‘Delighting you always’ and that is what we want you to feel when you walk away with any of our products,” said Yeow.

For more information, call Canon Malaysia at 03-7844-6000, fax 603-784-5050 or visit its website at


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