KUALA LUMPUR: The Malaysian Services Exhibition 2008 (MSE 2008) in Sharjah, United Arab Emirate, is set to serve as a platform for Malaysian service industry to promote the capabilities and expertise globally.
The inaugural event, to be held from Jan 13 to Jan 15 at the Expo Centre Sharjah, would promote 12 services clusters including construction, engineering, architect, oil and gas, healthcare, education, ICT, franchise, transportation and logistics, telecommunications and utilities.
Malaysia External Trade Development Corporation (Matrade) product and services development division senior director Susila Devi said its latest initiative would help promote Malaysia’s services sector in view of the vast opportunities in West Asia, Central Asia and North Africa.
Those markets, especially the Middle East’s was still not fully tapped. “Probably about 10%-12% of our exports are going there. We need to grow that figure. They have potential for products and services,” she added.
“Services are intangible. We have got to convince the client that we have capabilities to undertake services by showing what projects you have undertaken and also the strength of your company.
“When we do it collectively, the impact is visible. We are bringing the best people together to promote services,” said Susila, adding that Matrade was working closely with the various professional services associations on this event.
MSE 2008, which would include forums and round table discussions, would also be an excellent avenue for Malaysian services providers to network and forge strategic alliances with potential clients or partners in those rapidly expanding geographic area.
This annual event would be held in different cities in the West Asian region.
By The EDGE (By Sharon Tan)
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