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Thursday, December 13, 2007

Royale Palms Villas Launched

Sime Darby aims to sell half of the 36 luxury homes within six months

SUBANG JAYA: Sime Darby Property Bhd is targeting to sell half the 36 luxury Royale Palms Villas within six months of the project launch, executive vice-president Datuk Tunku Putra Badlishah said.

“We have done extensive research and development (R&D) and are confident of achieving that target,” he said after the launch of the company’s high-end residential offering, Royale Palms Villas.

The new project, which would be located at the 727ha Putra Heights township, will comprise eight two-storey and 28 three-storey detached homes with a gross development value of RM55mil.

Putra Heights is an integrated township of mixed development units, including the newly completed Putra Point town centre of 324 units of two and three-storey shop offices.

Badlishah said Royale Palms Villas, to be completed in two years, was targeted primarily at high-end income earners, especially existing customers.

“We have been in property development for close to 20 years. A lot of our (existing) customers have complained to us that they did not have a product to which they could upgrade,” he said, adding that he expected many potential purchasers to be existing customers.

“Prior to this project, we (Sime Darby) never had houses in Putra Heights over the RM1mil mark. With our R&D, we will be building houses with bigger built-up areas and better finishes.

“Our customers will appreciate the difference we are making,” Badlishah said.

On why only 36 homes would be built, he said: “This is a high-end township and not everyone would be able to afford the homes,” he said. The prices of the homes start from RM1.3mil but do not exceed RM2mil.

On another note, Badlishah said the (Sime Darby) group intended to develop its property division further.

“We want to position ourselves as the leading developer within a sustainable community,” he said.

By The Star

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