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Tuesday, December 11, 2007

Bukit Jelutong sees brisk sales

PETALING JAYA: NBC Land Sdn Bhd’s maiden foray into high-end property development in Bukit Jelutong, Shah Alam has paid off as its Jelutong Heights project has seen brisk sales.

Artist's impression of Jelutong Heights

Bukit Jelutong has a huge potential for growth as it is one of the few areas with freehold land available in Shah Alam,” said executive chairman and managing director Ng Bee Chai (pix).

Officially launched last month, Jelutong Heights, which comprises 112 units of 2 ½-storey semidetached houses, has recorded a 90% takeup for the 26 units opened for sale. The project is located on a 15-acre freehold tract in Seksyen U8, Bukit Jelutong, fronting the Bukit Cerakah Forest Reserve and a stone’s throw away from the Bukit Cahaya Agricultural Park. NBC Land acquired the piece of land in an open tender with Guthrie Group.

Ng said the homes in the low-density, self-integrated township are targeted at professionals and businessmen, particularly those looking for a home in a low density, gated and guarded development.

“We are offering greater value for money by providing an extension to the 36-month defect liability period, which sets us apart from other similar developments,” he told theSun. He added that buyers nowadays are very particular about accessibility, infrastructure and the building materials used by the developer.

Jelutong Heights is accessible via the North Klang Valley Expressway (NKVE), Elite Highway, Shah Alam Expressway, Guthrie Corridor Expressway and Federal Highway. The project,with a gross development value (GDV) of RM150 million, is expected to be completed in 2009.

The units in Jelutong Heights, priced at RM1 million onwards, have built-ups ranging from 3,600 sq ft to 4,000 sq ft. Ng said the prices are very competitive as similar developments in Bukit Jelutong are going at approximately RM2 million per unit.

“Having launched our first phase, we are now focusing on our two upcoming phases, which would comprise four traditional designs and two modern designs that are based on customer feedback,” he said.

However, the group has yet to decide when the new phases would be launched as it is in the midst of completing the show units and studying market demand.

Meanwhile, its bungalow development project, Beverly Hills, which is located adjacent to Jelutong Heights, is still awaiting approval from the authorities. The plans are for bungalows with built-ups between 3,000 sq ft and 4,000 sq ft, priced from RM3 million each for a GDV of RM70 million.

“We are in no hurry as we would like to focus on completing Jelutong Heights before starting any new project,” he said. The group has 162 acres of undeveloped landbank in Klang, including 44 acres in Kuala Selangor and 7.5 acres in Bukit Jelutong.

Incorporated in 1970, NBC Land was previously involved in low to medium-cost developments. It has successfully completed and delivered housing projects worth more than RM100 million, including Kota Pendamar and Taman Baiduri in Klang as well as Kota Alam in Kuala Selangor. For more information, call 03-3343 0008.

By theSun (by Yap Yew Jin)

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