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Monday, December 10, 2007

Lagenda stands apart

Developer promotes goodwill

What was once considered a rocky site on a hill a few years ago has now been transformed into a unique gated and guarded enclave comprising five-storey townhouses, semi-detached houses and bungalows.

Property developer Regal Form Sdn Bhd, a unit of Mutiara Goodyear Bhd, officially completed and handed over Taman Lagenda Mas 2B to buyers on March 1, 2007.

Mutiara Goodyear senior marketing manager Irene Koh who was at the BBQ Night celebration on Saturday to officially mark the occasion told StarBiz that the celebration was also to promote goodwill among neighbours.

“Its all part of our corporate social responsibility (CSR) policy,” she said.

Irene Koh

Taman Lagenda Mas 2B - spread over 6.96 hectares at the 8½ mile in Cheras - is a freehold developmnt comprising of 202 residences.

Koh noted that a good CSR programme could be seen as an aid to word of mouth marketing, particularly within the competitive property market.

“In a crowded property marketplace this is how we strive for a unique selling proposition which can separate us from the competition in the minds of consumers”, Koh said.

She added that a CSR programme could play a role in building customer loyalty based on distinctive ethical values, which was Mutiara Goodyear's way of fostering their customers' goodwill.

Some 700 hundred guests attended the simple but memorable neighbourhood gathering.

Taman Lagenda Mas 2B is built on elevated ground, with a majestic backdrop that drapes tranquillit y over the whole vicinity.

Taman Lagenda Mas 2B is built on elevated ground, with a majestic backdrop that drapes tranquillity over the whole vicinity.

The feng shui-conscious would also be glad to know that the mountain formation directly facing the development is said to be highly favourable, said Koh.

“Our CSR programme also helps to improve the perception of our company among our staff, particularly when staff can become involved through such events and possibly through some fundraising activities or community volunteering events in the pipeline,” she added.

Before the feast, the press were taken along on a tour where extensive landscaping, featuring manicured shrubs and lawns, complimented the natural ambience of the enclave.

The project's underground cabling and a covered drainage system is designed aesthetically. Coupled with a children's playground was a Zen garden (comprising a reflexology path, taichi and qigong space), a jogging path and a small orchard.

Parent company Mutiara Goodyear Development Bhd will also be launching two other gated communities this year, one in Melawati and another in Cheras.

By The Star (by Alvin Tay)

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