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Monday, December 17, 2007

PJCC aims to emulate success of Mid Valley

Commercial properties in prime locations have been experiencing good take up rates for the past few years.

Besides a good location, competitive pricing is also an important factor.

The PJCC (Petaling Jaya Commercial City), an upcoming integrated three-phased commercial development comprising a Retail City (shop offices and service suites), Tower City (three to four-star hotel, office tower and shopping mall), Auto City and Lake City complexes, is one such development that boasts of location and pricing as its winning assets.

It is strategically located between the Old Klang Road and New Pantai Expressway (NPE) in the booming Bandar Sunway-Subang Jaya corridor. In fact, it is in one of the fastest growing locations in Petaling Jaya.

The developer, PJCC Development Sdn Bhd is building part of a slip road from the NPE to the development. When completed in eight years, PJCC can be seen from the NPE.

Vincent Tai Chu Shi with a model of the PJCC project

As for pricing, it is 30% to 40% cheaper than similar developments and that explains why 95% of the 34 units of the 3-storey shop offices in Phase 1 had been snapped up since its initial launch this March. There are also very limited units of the 5, 6 and 8-storey shop offices left.

Phase 2 comprising of more 3, 5 and 8-storey shop offices are now opened for sale. About 47% of the 34 units of 3-storey shop offices in Phase 2 have been sold.

The selling price of the Phase 2 strata title office units starts from RM199,900 while the price for the strata title ground floor shop lot with first floor office lots is RM660,900.

The individual title 3-storey, 22ft x 70ft shop offices are priced from RM868,900 while the individual title 5-storey shop office with lift is priced at RM2.5mil. The individual title 8-storey shop office with lift is priced at RM3.9mil. Both the 5 and 8-storey shop offices are limited corner lots with 40 ft wide frontages.

All shop offices will have wide back lanes of 40 to 50ft for easy loading and unloading of goods.

It has been noticed that when a location is “hot” and is in a prime area with a big population like in Subang Jaya and Bandar Sunway, there is no let up in the demand for more shop offices. The Taipan commercial centre in USJ is a good example where ready tenants usually move in soon after the ground floor shop lot has been vacated.

In PJCC's case, the developer has done the right thing in offering more than just shop offices. In fact, it has consulted extensively with landscape specialists and consultants to design an interactive lake in its Lake City featuring musical fountains, shallow wading pools, floating decks with retail kiosks and a stage for performances.

The interactive lake with surrounding greenery will have wide pedestrian styled promenades with extensive landscaping of imported and local trees and flowering plants. The lake will also feature cantilevered sitting areas leading down to the lake for relaxation.

Lake City in Phase 3, will have a bazaar with retail lots on the ground and first floor and a 3-level car park with about 500 bays.

PJCC Development Sdn Bhd sales & marketing manager Vincent Tai Chu Shi said PJCC would “mirror and parallel” the success of the Mid Valley City, about 10 minutes drive away.

“At PJCC, we have priced our commercial offerings at almost half of the current selling price of properties in Mid Valley City. Hence, the potential for high capital gains and rental returns for PJCC properties is very optimistic as PJCC believes in allowing its purchasers to enjoy a higher margin of capital appreciation,” he said.

Tai said the service suites called PJCC Avenue (550 sq ft to 850 sq ft) and PJCC Tower (1,200 sq ft to 1,800 sq ft) under Phase 2 were now opened for registration. Both would be priced around RM220 psf. The PJCC Avenue will have studio, 1, 2, and 3-bedroom layouts and SOHO (small office home office) units.

They will have facilities such as gymnasium, business centre, swimming pool and wading pool, 24-hour security, with guards and broadband and Astro ready.

He said the proposed 3-storey shopping mall in Tower City (Phase 3) would have about 267,000 sq ft of retail space.

“We are positioning PJCC which consists of four precincts, as a one-stop commercial city. It will be one of the biggest commercial developments in Petaling Jaya,” added Tai.

By The Star (by S.C. Cheah)

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