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Monday, January 7, 2008

Beauty needs under one roof

PETALING JAYA: Looking for a place that fulfils your beauty and lifestyle needs? NPO Development Sdn Bhd, a member of the Titijaya Group, is developing Beauty City, a one-stop centre for beauty, fitness and wellness. Beauty City forms part of the group’s RM180 million Tiaraville Serviced Suites development in Jalan Kemajuan, Subang Jaya.

Above: An artist's impression of Tiaraville

Launched in end-2006, Beauty City comprises 55,000 sq ft of retail space. The main components of Beauty City would cover beauty, cosmetic surgery, fitness and health and childcare. The retail centre will have designated female parking lots for the convenience of customers.

The group will be retaining half the space for rental, while the remainder is open for sale. Rentals for units in Beauty City are from RM2 to RM8 psf for units of 157 to 3,966 sq ft, while
prices for units on sale are at RM223,650 to RM1.8 million of 284 to 1,200 sq ft.

Titijaya director Charmaine Lim told theSun that the response from buyers and retailers has
been positive with a take-up rate of 75% so far. “Most are excited about the concept of having all your beauty needs available under one roof and are keen on healthy competition as it will draw in the crowd. There would be other types of complementary businesses as well,” she said.

She added that the group had decided to offer such a product because it realised that the beauty industry is a “hot business”.

“Everyone [including men] are willing to spend money nowadays to look good. The beauty industry has great potential as there is rising demand from locals as well as foreigners, especially
with the promotion of medicaesthetic tourism. We see that this boutique retail could enhance the value and image of the overall Tiaraville development,” Lim said.

She added that the group’s market research showed that residents in the surrounding areas of Subang Jaya, Petaling Jaya and Shah Alam were looking for a product such as Beauty City.

The 3.3-acre freehold Tiaraville Serviced Suites is scheduled to be completed in the first quarter of 2008. The 671 units of suites are almost sold out.

Lim said Beauty City retailers would benefit from the immediate catchment market of more than 1,000 residents from Titijaya’s projects of Tiaraville and the E-tiara Serviced Suites, which is next to Tiaraville.

Tiaraville Serviced Suites fronts the Federal Highway and is near Carrefour Subang Jaya and Subang Parade. It is accessible via the Federal Highway, New Pantai Expressway, New Klang Valley Expressway, LDP and Kesas Expressway.

The Titijaya group has over 20 years’ experience in the industry and is behind many projects, such as Sentral Walk @ Klang Sentral, Sungai Kapar Indah in Klang, Tiara Square Business Centre in USJ12, Subang Jaya, Harbour Point Business Centre in Port Klang and First Subang in SS15, Subang Jaya. For details, call 03-3348 6666 or visit

By theSun (by Allison Lee)

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