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Wednesday, January 16, 2008

Branding approach for property project

Nusmetro adopts it for The Oasis

PENANG: Developer Nusmetro Venture (P) Sdn Bhd is adopting a different approach to market its latest apartment project, The Oasis.

Just like branded merchandise, the RM150mil project on Penang island is being marketed as a brand.

Sales administration senior manager Lee Phoy Yeong said the most important thing in a branded product was its “look''.

An artist's impression of The Oasis project

“To make ours unique, we are putting in architecture lines that wrap around the building’s facade. Part of this concept is based on that of Horizon Towers in Sydney, Australia.”

He also said instead of the usual multi-storey apartment car parks, The Oasis’ three-storey car park would be located under the building. Other facilities include a three-tier pool with a waterfall, a jacuzzi, a gymnasium and squash courts.

The leasehold project on 2.53ha comprises 490 units with built-up areas of 1,041 to 1,183 sq ft, priced between RM240,000 and RM290,000.

Construction is expected to start in March for completion by middle of 2011.

By The Star (by Ng Su-Ann)

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