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Thursday, January 24, 2008

Hijauan Saujana expects post-CNY sales boost

PETALING JAYA: Following the official launch of the RM150 million Hijauan Saujana serviced apartment development within the freehold Saujana Resort earlier this month, Esquire Corner Sdn Bhd is targeting a 50% sales performance after the Chinese New Year celebrations next month.

Its manager Jennifer Toh told theSun it expects activity in the property market to pick up after the festive celebrations.


An artist's impression of Hijauan Saujana

“The 200-unit project was soft-launched last October and the first block of 88 units was opened for sale. We have achieved about 30% sales despite the year-end holiday period,” she said, adding that its buyers, both local and Singaporeans, were attracted to Hijauan Saujana’s affordability, with average prices between RM370 and RM430 psf.

While Toh admitted that it is also facing competition from similar offerings within Saujana Resort and Ara Damansara, the developer has lined- up several marketing options to entice customers.

“While our prospective customers can opt to purchase a bare unit for their own use, we are also offering to do up the units with furniture and fittings at an additional cost of RM35,000. This is to entice those who are looking for investment units,” she said.

The developer is also going to offer the option of a guaranteed rental yield of 6% annually for two years that is only applicable for those who take up the furnishing option.

“This is an attractive deal as it will guarantee rental income for investors for two years. Based on our studies, amenities such as the Japanese international school and golf course provide this area with a good rental catchment,” said Toh, adding that the developer plans to keep the remaining 112 units in the second block for recurring rental income.

Sited on a 5.5-acre tract, the serviced apartments are housed in two blocks of 10 and 12 levels. With four types to choose from, the units come with built-ups ranging between 1,700 and 4,200 sq ft.

Those on the podium level, with builtups of 1,700 sq ft, enjoy direct access to the garden, and prices start from RM700,000.

Meanwhile, the average price of typical units with 1,700 sq ft built-ups are from RM600,000.
These come with three ensuite bathrooms, a maid’s room as well as a powder room.

The developer says that each unit will also enjoy exclusivity, with a private access lift from the lobby to their doorstep. The project boasts a low-density of 36 units per acre.

There are also 1- and 2-storey penthouses priced from RM1 million and from RM1.7 million respectively. The smaller unit, with built-ups of 2,600 sq ft, comes with a 600 sq ft rooftop terrace while the larger 4,200 sq ft unit has a 450 sq ft rooftop terrace. All units come with storage space of between 80 and over 100 sq ft situated on the ground or parking levels. The maintenance fee is set at 30 sen psf and is inclusive of the sinking fund.

Amenities include swimming and wading pools, a jogging track, clubhouse, gym, tennis court and barbeque pits. Hijauan Saujana is also broadband ready and enjoys easy access from the NKVE, LDP and Federal highways.

Hijauan Saujana is Esquire Corner’s second residential project located within Saujana Resort. It first offered Maplewoods at Saujana, a gated 2-storey semidee development, on an 11-acre tract.

According to the developer, a standard semidee with a land area of 4,000 sq ft and built-up of 3,600 sq ft was sold for RM1.7 million on the secondary market recently.

Similar units were launched three years ago at RM1.28 million.

By theSun (by Loo Pik Kwan)

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