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Monday, January 21, 2008

Sunrise zooms in on quality

SUNRISE Bhd's property projects are best known for their good location, product quality, potential for capital appreciation and on-time delivery.

The premium developer is well known for its high-end residential properties such as Mont'Kiara Aman, Mont'Kiara Damai, 10Mont'Kiara and 11Mont'Kiara nestled in the prestigious Mont'Kiara enclave.

Sanitary ware by the Villeroy and Boch group

To date, Sunrise properties have consistently outperformed others with capital appreciation of about 60% and rental yields of between 8% and 12%.

While location continues to be the ultimate factor among property investors and purchasers, many are placing emphasis on high quality products in their property offerings.

For ongoing residential and commercial projects like Mont'Kiara Meridin and Solaris Dutamas, Sunrise promises to deliver the same sterling performance to its potential investors and purchasers.

Late last year, Sunrise and its supplier, GC Building Technologies (M) Sdn Bhd (GCBT), took six valued purchasers and the media on a tour of the Donbracht as well as Villeroy & Boch (V&B) plants in Germany to get an insight on the manufacture of high quality faucet fittings and sanitary ware used in Sunrise's high-end condominiums since 2000.

According to Sunrise chief marketing officer Lee Meng Tuck, a total of 9,065 V&B sanitary ware worth RM68.2mil and 11,423 Dornbracht sanitary fittings estimated at RM93.2mil have been used or proposed in selected high-end condominium projects.

“We hope to strengthen the partnership with our reliable supplier, GCBT, as well as employ other external international consultants to further augment our internal development team to meet the standards in design and construction,” he pointed out.

The focus on quality is paramount so that every item that carries our logo meets the highest standards« ANDREAS DONBRACHT

Aloys F. Donbracht GmbH & Co director Andreas Donbracht said in his presentation at the Donbracht factory in Iserlohn while many companies were seen setting up manufacturing outfits abroad, Donbracht products are 100% made in Germany.

“The focus on quality is paramount so that every item that carries our logo meets the highest standards,” he said.

Donbracht is one of the world's leading brands in faucets and accessories for bathrooms and kitchens with a turnover of about 193 million euros (RM930mil). It has captured about one-third of the total global market.

“Our goal is to hit 300 million euros in the foreseeable future,” he said.

Among Donbracht's products are the signature Tara and Meta fittings seen in many of the world's major five and six-stars hotels worldwide, including the famous Burj Dubai Hotel.

Andreas pointed out that the bathroom was evolving into being an island of retreat for personal rituals, contemplation and beauty care.

“More (bathrooms) will be inspired by nature like our RainSky E system shower, which has a cascading rainfall effect,” he added.

GCBT is Donbracht's sole supplier in Malaysia.

GCBT managing director Andrew Sia said: “We plan to bring in more products of international design given the increasing number of projects related to resorts, hospitality and property development in Malaysia.”

Meanwhile, during a presentation at the V&B Mettlach factory, its spokeswoman said V&B focused on the highest quality both in its products and designs.

With 22 manufacturing facilities in 12 European countries and one in Mexico, V&B is a European lifestyle brand with market presence in 125 countries.

The group has three main divisions: bathroom and wellness, tableware and tiles.

In 2006, the bathroom and wellness division posted 489 million euros in revenue, tableware 325 million euros and tiles 149 million euros.

Despite its focus on Europe, she said V&B was consistently pursuing its globalisation strategy.

“There is high growth potential in emerging markets like China and India as well as the United Arab Emirates,” she said.

V&B former chairman Lultwin Gisbert von Boch-Gauthau, who made a special appearance during dinner at V&B's Saareck Castle guesthouse, said the group had innovative strength, strong customer orientation and strategic alignment to successfully venture into the international markets.

By The Star

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