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Monday, February 25, 2008

The Paradigm to be WCT Land’s first high-rise project

An artist’s impression of The Paradigm

WCT Land Bhd ushered in the New Year with a bang: it recently gave an exclusive preview of its first high-rise development called The Paradigm, billed as “The rising icon of Petaling Jaya”.

The Paradigm, with a gross development value (GDV) of about RM1.26bil, comprises The Escalade Corporate Office Towers, The Ascent Corporate Office Suites and The Paradigm Mall.

The Escalade will have four blocks of office towers with a net lettable area of 1.4 million sq ft. It will feature column-free floor plates, full-height glass panels for natural light ventilation, energy-saving devices, quality finishes and ample parking bays.

The Ascent is a 30-storey office suite with 350,000 sq ft net lettable area while The Paradigm Mall, with 700,000 sq ft net lettable area, will showcase the latest in fashion and retail. There will be a unique shady walkway designed for alfresco dining and entertainment that are in vogue in trendy cities all over the world.

The Klang-based company has traditionally been a township developer with projects such as Bandar Bukit Tinggi 1, 2 and 3, the luxury golf-front residences of d'Banyan Residency in Kota Kinabalu and the new AEON Bukit Tinggi shopping centre, which is Malaysia's largest AEON shopping centre with about 200 tenants and over 5,000 car parking bays.

The new AEON Bukit Tinggi gives Klang Valley folk an opportunity to enjoy a one-of-its-kind, one-stop shopping and entertainment centre.

WCT Land Bhd chairman Datuk Chua Soon Poh said the company always tried to set new standards and benchmarks in all that its endeavours.

“The Paradigm is an iconic development that challenges the norm and embodies our values and spirits, giving rise to a dynamic expression of quality and spectacular architecture,” he said.

He added that the project would have multiple ingress and egress points. Several highways such as the Federal Highway, NKVE, Sprint and Penchala Link serve this development.

Chua said the current buoyant office market was witnessing a trend of businesses relocating from the city centre to Petaling Jaya. “Due to the availability of quality buildings, the occupancy rate in Petaling Jaya has increased to 89%. We believe this to be the start of a future trend.”

He said the company had a total land bank of about 1,369 acres with total GDV of RM5.2bil, of which projects worth about RM3bil in GDV had been launched. “We are looking for more land as well as joint ventures,” he added.

General manager Stewart Tew said the company was targeting public listed companies and multinational companies for its office towers. “We plan to do some road shows overseas, including in the Middle East,” he said.

The company has also successfully launched the d'Banyan @ Sutera, (within the Sutera Harbour Marina, Golf & Country Club) comprising 14 units of three-storey detached villas called Petrusa (five spacious bedrooms with attached bathrooms) that boast a designer swimming pool each, large double-volume living area, and formal and informal dining areas.

The bedrooms look out onto the golf course with either city or sea views. There are covered and open terraces for relaxation.

There are also 48 units of the Aurea (2½-storey semi-detached villas) and 60 units of the Citrifolia (two-storey superlink villas), both with four bedrooms with attached bathrooms, as well as designer swimming pool for selected units and large living areas.

All the houses come with the Sutera Preference Share Golf Individual Membership.

By The Star (by S.C.Cheah)

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