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Monday, March 3, 2008

Hap Seng Land to stamp mark in Peninsular Malaysia

The property arm of Hap Seng Consolidated Bhd, has completed property projects with a gross development value of RM2bil. It has about RM1bil worth of projects in the Klang Valley

TOP Sabah developer Hap Seng Land Sdn Bhd is making its presence felt in Peninsular Malaysia with about RM1bil worth of developments in the Klang Valley.

The company, the property holding and development arm of Hap Seng Consolidated Bhd, recently completed a RM60mil refurbishment of its Menara Hap Seng (formerly MUI Plaza) at Jalan P. Ramlee, Kuala Lumpur.

Hap Seng Properties Development general manager (property development - East Malaysia) John Tan Duo Zer (right) and deputy general manager - sales Johnny Tham with the model of Kingfisher Palm Homes Sulaman.

The company will also be developing its first high-end condominium in the peninsula. The luxury condominium will be on 1.3 acres at Jalan Tun Razak (near the Royal Selangor Golf Club).

The project, with a gross development value (GDV) of RM360mil, may be launched early next year.

The 1.3-acre land is one of three parcels that the company acquired recently. The other two parcels, in the Jalan Klang Lama area in Kuala Lumpur, will be for a mixed office and retail project (2.6 acres) and a high-end apartment (1.8 acres).

Hap Seng Land chief executive (property division) Datuk Paul Ng Kee Seng told StarBiz that the company would also launch the D'Alpinia residential development in Puchong soon. This project, with RM300mil GDV, would be developed on a “build-then-sell” concept.

Datuk Paul Ng Kee Seng

Ng said this concept was good as purchasers could see the kind of value-for-money products that the company was giving them even before they bought the house. “We want to get things right from Day One. With our renovation-free concept, our buyers will not have to spend more money,” he said.

Extras will include an auto-gate system, security surveillance and alarm system, and water filtration system.

Phase 1A consisting of 154 units (88 cluster homes and 66 terrace houses) are under construction and will be completed end of the year. The 35ft x 65ft cluster homes are semi-detached houses with 2,300 sq ft built-up area while the 22ft x 75ft double-storey terrace houses have 2,200 sq ft built-up area.

The 99-year leasehold township is located at the end of the Lebuhraya Damansara-Puchong (LDP) and is in front of the Puchong-Seri Kembangan-Puchong interchange. It is about a 10 minutes' drive or 10km from IOI Mall in Bandar Puchong Jaya.

It will have 1,164 units of terrace house, semi-detached house, bungalow, apartment, condominium, and shop office. It has four sub-phases, with each phase having its own landscaping theme: Tropical Sanctuary, Oriental Haven, Western Chic and Balinese Retreat.

Of the 88 acres, 76 acres are for mixed residential properties and 12 acres for commercial properties in an integrated business hub that will have high-rise offices, showrooms, a hypermarket, and retail shops, among others.

D'Alpinia would be completed in five to six years. D'Alpinia is the name of the largest species in the ginger plant family.

The beauty of the flower represents refinement and resilience and this is to be reflected in Hap Seng's brand name and vision as a strong and caring developer as well as the refinement of D'Alpinia township concept.

Ng said Phase 1 would have a low density of only seven units per acre as compared to the usual 11 units per acre.

“D'Alpinia is open for registration now. They will be informed when our show village at the site is ready for pre-launch and preview expected by second half of 2008,” he said, adding that registrants would enjoy special privileges such as exclusive invitation for the first preview of the show village, early bird pricing and an option to pick one's own unit before sales are opened to the general public.

Purchasers would enjoy free security services for the first two years on issuance of the Certificate of Fitness for Occupation (CF).

Ng said the company had about 500 acres of freehold land in Sungai Pelek, Selangor, where it planned to do mixed development. “We are looking for land, particularly in the Klang Valley, to build high quality homes catering to a niche market,” he said.

Hap Seng Consolidated Bhd, listed in August 1978, is a leading property developer in Sabah. It has diversified businesses in plantations, property holding and development, credit financing, automotive, trading, building materials and stone quarries.

Its other projects in Peninsular Malaysia include One Ampang, Hap Seng Star Autohaus in Kuala Lumpur, Hap Seng Star Service Centre in Bandar Kinrara, and Taman Anggerik in Kluang, Johor.

Its ongoing projects in Sabah include Bandar Sri Indah (Phases 3 and 4) and Taman Suria in Tawau, Astana Heights (Phases 4 and 5) and Taman Fajar Perdana (Phase 2) in Sandakan, Taman Kingfisher Sulaiman (Phases 4 and 5) in Kota Kinabalu, Bandar Sri Perdana (Phase 4A) in Lahad Datu, and Taman Miramas 2 in Semporna.

Its past and completed townships in Sabah include Friendship Garden, Plaza Kingfisher, Taman Aman and Taman Kingfisher 2 in Kota Kinabalu, Bandar Fajar, and Taman Fajar and Taman Pertama in Sandakan.

It has done seven residential projects and the Fajar Complex commercial project in Tawau. It has also developed a commercial project called Fajar Centre and two residential projects, Taman Aman and Taman Aman Jaya, in Lahad Datu.

By The Star (by S.C.Cheah)

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