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Friday, March 21, 2008

SoHo development comes to Subang Jaya

Artist's impression of Subang SoHo

The Small office Home office (SoHo) concept has hit Subang Jaya in a big way with the upcoming
launch of Titijaya Group’s RM90 million Subang SoHo development in May.

Titijaya director Charmaine Lim Puay Fung told Propertyplus that while the SoHo concept is a current trend elsewhere in the Klang Valley, it is a relatively new one for Subang Jaya. “We thought of the concept when we were developing our other projects nearby as we saw that there were not many projects with the SoHo concept. We believe that Subang SoHo is the first project of its size and kind in SJ,” said Lim.

The 19-storey Subang SoHo sports a radical and ultra-modern fa├žade with 448 units designed in a duplex layout. The units with split level and double volume 16 ft ceiling height have sizes from 563 to 1,086 sq ft and are priced from RM217,000. Maintenance fees are at 35 sen psf.

The 1.6-acre freehold project is open for registration of interest and Lim said the response has been good. “Since January, we have received over 800 registrants for the project and most are young professionals who can relate to the idea. They also like the location’s easy accessibility to highways and amenities,” she said.

The project is located in SS19 and is down the road from the shopping belt of Subang Jaya town centre consisting of Subang Parade and Subang Carrefour. It is also nearby to the Subang Jaya Medical Centre and educational institutions such as INTI College, Taylor’s College and Metropolitan College.

Lim said the project attracts young single people because it offers them greater privacy than renting a room. “The units can be used for work as well.

With the advances in computer software, big storage areas are not needed as a laptop is enough for everything. This appeals to entrepreneurs and businesspeople,” she said.

Further aiding the live cum work environment, is the building’s wi-fi facility for common areas and broadband ready feature.

Another attraction for buyers is that Titijaya has furnished all intermediate units. “This is an added convenience we offer. In our previous development of Tiaraville Serviced Suites development in Jalan Kemajuan, we found out that buyers favour furnished packages. They can bring their luggage and move in.

Investors can also rent the units out upon completion. It saves time and effort,” said Lim. Among the furnishings and fittings are plaster ceiling, two-seater sofa sets, kitchen cabinets, wardrobes, fridges and washing machines with dryers.

The project, which is slated for completion in 2011, will have three levels of car parking bays and a “sky club” on the rooftop. The “sky club” comprises swimming and wading pool, sky garden, tai
chi and yoga zone, reflexology path, BBQ function deck, garden deck and children’s playground.

Accessibility is via the North Klang Valley Expressway (NKVE), New Pantai Expressway (NPE), Lebuhraya Damansara-Puchong (LDP), Kesas Expressway, Federal Highway, Elite Highway as well as the Subang-Kelana Elevated Highway currently under construction.

For more details, call 03- 5637 3331/ 03-5637 4377 or visit

Click to enlarge...

By theSun (by Allison Lee)

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