Pelangi sees GDV of RM55m

JOHOR BARU: Pelangi Bhd sees D'Serambi, its last residential project in Taman Perling near here generating gross development value (GDV) of RM55mil.

Chief executive officer Azmar Talib said the project comprised 116 double-storey link houses priced from RM420,000 and would be completed in the next two years.

Datuk Ahmad Zahri Jamil (left) with Azmar Talib looking at a model of the D’Serambi project in Taman Perling

He said the gated and guarded project featured homes that combined modern needs with traditional values and classic architecture.

“Taman Perling’s close proximity with Bandar Nusajaya in Iskandar Malaysia and Singapore via the second crossing are the strong selling points of the project,” Azmar said at the project launch by the Local Government, Housing, Arts, Culture and Heritage committee chairman Datuk Ahmad Zahri Jamil on Saturday.

Azmar said the modern Malayan Homes concept was chosen as it brought back the good old days of living in government quarters where residents of all races mingled freely.

D’Serambi was the first residential project in Johor to have landscaped gardens in its back lanes, he said, adding that Pelangi wanted to be at trendsetter in property development in Iskandar Malaysia.

“The construction will involve minimum cutting down of trees as we want to preserve most of the 20-year-old mahogany trees on the 3.642ha site,” said Azmar.

He said the project had received good response, mostly from existing residents of Taman Perling who wanted to upgrade to high-end properties.

He said the recent completion of the Perling Highway and the good accessibility to the Johor Baru city centre, Senai Airport, Singapore and Pasir Gudang would add to the project's attraction.

Azmar said Pelangi was also planning to redevelop Perling Mall in view of several new retail complexes opening in the nearby Bukit Indah, Taman Sutera Utama and Taman Nusa Bestari.

He said the opening of the state new administration centre, private medical centres, foreign universities, resort style living projects, waterfront development and industrial estates in Nusajaya would have a positive impact on the retail sector in the nearby areas.

By The Star (by Zazali Musa)