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Thursday, August 28, 2008

UEM Land to woo Indonesian buyers

JOHOR BARU: UEM Land Bhd will be promoting its four ongoing mixed development projects in Iskandar Malaysia to attract Indonesian property buyers to Johor.

The projects are Nusa Idaman, East Ledang, Ledang Heights and Horizon Hills (a joint development between Gamuda Land and UEM Land).

Nusajaya Development Sdn Bhd sales manager Razali Bakhtiar (left) with marketing manager Yazidah Jemali and senior manager Daniel Lee Lock Soon showing the Nusa Idaman model.

Strategic marketing general manager Zamry Ibrahim said the company wanted to attract more wealthy Indonesians to buy properties in Iskandar.

He said for years, many affluent Indonesians preferred to buy private properties in Singapore due to the aggressive marketing strategy by the Singapore-based developers.

“It is high time for Malaysian property developers to look to Indonesia and attract wealthy Indonesianshere,” Zamry told StarBizrecently.

Nusa Idaman is developed by Nusajaya Development Sdn Bhd, a wholly-owned subsidiary of UEM Land, the master developer of Nusajaya, the key driver of Iskandar.

UEM Land will be taking part in a property exhibition – An Investment Opportunity@Iskandar Malaysia – tomorrow at The Shangri-La Hotel Jakarta.

The event is jointly organised by Iskandar Regional Develop-ment Authority, Nusajaya, Iskandar Investment Bhd and Danga Bay Sdn Bhd.

Zamry said the company had so far taken part in property shows in China, Singapore and South Korea and would be going to Dubai and Australia in October.

He said with the skyrocketing prices of private properties in Singapore, Johor Baru would be an attractive place for Indonesians to invest in properties.

“We want to promote Iskandar and Nusajaya City in particular to wealthy Indonesians under the Malaysia My Second Home Programme,” said Zamry.

By The Star (By Zazali Musa)

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