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Tuesday, March 17, 2009

Parade of Homes rakes in RM86m sales in 4 days

Sime Darby Property (SDP), the property arm of Sime Darby Bhd, made sales of RM86 million in just the first four days of its third "Parade of Homes" marketing campaign.

The company started the campaign in June 2008. Malaysia's property market faces soft demand amid an economic slowdown and developers are giving incentives like lower downpayments to pull buyers.

SDP's offers proved to be attractive as almost 1,000 people visited its booth at a property exhibition and its 10 sales galleries, it said in a statement.

Among others, SDP offers a lower interest rate on the loan and buyers can pay the downpayment in 12 instalments. The third campaign started on March 6 and will end on June 15.

"Evidently, our continuous research has given us an insight into property buyers' needs and concerns. These findings have allowed us the ability to offer property buyers unique packages during our Parade of Homes campaign," managing director of SDP Datuk Tunku Putra Badlishah said in the statement.

SDP's first Parade of Homes campaign attracted more than 15,000 visitors and generated sales worth more than RM246 million over nine days.

The second campaign in November 2008 made over RM146 million in sales.

Results of the first two campaigns have also helped SDP to post a 7 per cent increase in revenue to RM566 million in the first half to December 31, 2009.

By Business Times

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