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Saturday, May 23, 2009

Cititel eyes visitors from China, India

CITITEL Hotel Management Sdn Bhd (CHM) is looking to tap visitors from China and India for its Cititel Penang property.

Cititel Penang general manager Jeffrey Goh said the hotel is keen to attract both the leisure and business segments in the two markets.

He said it is currently working with local agents in Penang to create attractive travel packages to penetrate the Chinese and Indian markets and sell the island state as a Unesco heritage-listed destination.

"Malaysia currently serves as our main source of business, which makes up 55 per cent of our total market," he told Business Times in Penang.

"We expect to enter these new markets by the fourth quarter of the year," he added.

Apart from the domestic market, the Japanese market accounts for another 16 per cent of the hotel's business, while Thai visitors make up 8 per cent.

Cititel Penang has recently invested RM2 million to refurbish its ballroom and superior rooms.

On the influenza A (H1N1) outbreak impact, Goh said: "There has been minimal impact with total cancellation of less than five room nights in total."

By Business Times (by Marina Emmanuel)

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