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Wednesday, June 3, 2009

Sime's latest campaign attracts RM850mil home sales

Datuk Tunku Putra Badlishah (left) and Puvan Selvanathan at the launch.

KUALA LUMPUR: Sime Darby Property Bhd’s latest Parade of Homes campaign launched in early March has attracted sales worth RM850mil so far, surpassing the combined sales of RM450mil from its previous two home campaigns last year.

“Of the 955 new units offered, nearly 70% or 645 units (have been) snapped up by savvy home buyers as of last week,” said managing director Datuk Tunku Putra Badlishah Tunku Annuar.

This reflected that home ownership was still a priority despite the current economic slowdown, he told reporters after the launch of Sime Darby’s Switch!, an energy saving initiative yesterday.

The latest Parade of Homes campaign, which offers the largest display of properties under Sime Darby’s nine townships, will end on June 15.

Tunku Putra said the Switch! energy initiative was targeted at over 10,000 households in townships developed by the property group in Shah Alam, Petaling Jaya, Subang Jaya and Klang whereby each household was encouraged to exchange their old incandescent light bulbs (ordinary light bulbs) for energy-saving (ES) light bulbs.

Under phase one, Sime Darby will offer 100,000 ES light bulbs for exchange to its township residents where they could purchase a box of eight ES light bulbs at RM150 from the usual retail price of about RM160.

Tunku Putra said the Switch! programme was part of Sime Darby’s corporate social responsibility programme to promote and practise energy efficiency throughout its business operations.

“When our residents exchange 100,000 ES bulbs, they are helping to reduce carbon dioxide emissions by 65,000 tonnes,” said Puvan Selvanathan, Sime Darby Property’s chief sustainability officer.

By The Star

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