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Monday, August 31, 2009

Resort spending US$9m to upgrade, promote property

The five-star Nikko Bali Resort & Spa said it will maintain its 2009 budget of US$9 million (RM31.77 million) to upgrade and promote the property, despite poor global market sentiments.

General manager Jean-Charles Le Coz said Nikko Bali has so far spent US$7.5 million (RM26.48 million) to refurbish all the 386 rooms and two food outlets.
The refurbishment was completed in June and it was the first exercise by the 13-year old resort.

Le Coz told Business Times that it will be spending another US$1.5 million (RM5.30 million) to promote Nikko Bali in Asia Pacific and Europe.

“Whether there is a downturn or not, the property (Nikko Bali) has to look good and be marketed well. We did this last year and it has yielded positive results. We are expecting to achieve a revenue of US$17 million (RM60.01 million) this year,” he said.

Le Coz said he believes Nikko Bali can achieve a higher revenue next year as it aggressively promotes the meeting, incentive convention and exhibition (MICE) business.

“We are a five-star property in a holiday destination and therefore have to offer the best services. If we need to spend money for the betterment of the property, we will do it. We will not compromise on service either,” he added.

Le Coz is no newcomer to Bali, having held consultant and managerial positions in various resorts and opening innovative properties such as Novotel Benoa Bali and Haris Resort Kuta.

He earned his degree in Hospitality Management at the Ecole Hôtelière de Lausanne in Switzerland.

His background spans 14 years in the international hospitality arena including Geneva, Paris, Phuket, Jakarta and Lausanne.

By Business Times

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