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Monday, September 28, 2009

The Danna - a 'gift' from Tradewinds to Langkawi

Tradewinds Corp Bhd (TCB), a company controlled by businessman Tan Sri Syed Mokhtar Al-Bukhary, will open its RM170 million luxury accommodation in Langkawi called "The Danna" in July next year.

The Danna, to be positioned in the same league as the existing Tanjung Rhu Resort and The Datai, will be built, owned and operated by TCB, its chief executive officer Shahrul Farez said.

This property will be the group's third hotel on the legendary island after the three-star Mutiara Burau Bay Beach Resort and the five-star Meritus Pelangi Beach Resort & Spa, Langkawi.

Shahrul said TCB's decision to open the property in Langkawi was prompted by the high average room rates (ARRs) that the island garners.
Malaysia is said to have one of the lowest if not the lowest ARRs in the world. Langkawi, how-ever, boasts the highest room rates compared with any other places in Malaysia, even that of Kuala Lumpur.

The Danna is derived from the Sanskrit word, denoting "Gift".

Shahrul said the new hotel, located in Telaga Harbour Park and neighbouring Burau Bay, will have 130 rooms.

In 2007, TCB's 70 per cent owned Tradewinds Hotels & Resorts Sdn Bhd bought Benua Perdana Sdn Bhd, which owned the partially completed hotel.

This property sits on a 11,363 sq m site, which is on a 55-year lease from the Langkawi Development Authority (Lada).

The market value of the property as appraised by Rahim & CO in May 2007 was RM100 million, on a completed basis.

Shahrul declined to reveal the hotel's anticipated occupancy and ARR in the first year of operations.

However, luxury resort Tanjung Rhu Resort last year saw a gross operating profit (GOP) of 52 per cent and raked in RM1,500 per occupied room per night for two, including food and beverage.

GOP is gross revenue (from rooms, food and beverage, laundry or business centre) minus cost of operations (such as wages, electricity and ameni-ties).

Mutiara Burau Bay, meanwhile, enjoys an ARR of RM195 per night. The hotel is owned by Lada and managed by Mutiara-TCB Hotel Management Sdn Bhd, a member of the TCB group.

Meritus Pelangi is owned by TCB, but managed by Singapore Meritus International Hotels Pte Ltd. The property is TCB's best performing hotel in terms of ARR.

By Business Times (by Vasantha Ganesan)

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