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Wednesday, September 9, 2009

Great expectations

Exhibitors of The Star Property Fair 2009 attending a briefing at G Hotel.

The Star Property Fair 2009’s new venues at G Hotel and Gurney Plaza have been welcomed by exhibitors hoping for a bigger crowd.

Benar Prima Resources Sdn Bhd sales administration senior manager Lee Phoy Yeong said G Hotel should be a good venue to promote upmarket property as the hotel was linked to Gurney Plaza where the lifestyle section of the fair would be held.

“This is our first time at the new venue and we don’t know what the crowd will be like.

“The Star Property Fair is a good platform to sell our products,” he said, adding that the company had sold 90% of its Casa Prima lifestyle apartments in Seberang Jaya.

The Star Property Fair had been held at the Penang International Sports Arena since its inception in 2003.

SP Setia sales and marketing assistant manager Joanne Koay said the company had good expectations for the new venue.

“We recorded fairly good sales at last year’s fair,” she said.

Monier Sdn Bhd regional sales manager John Tan said this was the first year that the company would be taking part in the Star Property Fair, and expectations were high for the new venue.

“We expect G Hotel and Gurney Plaza to attract more medium and higher-end customers who are our target group,” he said.

More than 80 participants from about 70 companies recently attended a briefing on the set-up of the fair at the hotel, conducted by Star Publications (M) Bhd advertisement sales account executive Mike Ong.

Besides the usual briefing on bookings and deadline to set up and tear down the booths, the exhibitors were given specific details relating to the new venue such as electrical points, security and parking.

They were also given an introduction to The Star Property Portal, and taken on a familiarisation tour of the exhibition area.

By The Star (Posted on 8th September 2009)

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