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Wednesday, September 23, 2009

Naza hotel unit in rebranding exercise

The Naza group, founded by the late Tan Sri SM Nasimuddin SM Amin in 1974, ventured into the hospitality business six years ago when it bought three buildings and converted them into hotels.


The country's biggest privately-held automotive group's hotel unit, known as Naza Hotel, is in the midst of being rebranded as Naza Talyya Hotel.

The hotels in Penang, Johor Baru and Malacca have three- and four-star ratings, with around 130 rooms each.

Head of the hotel division, Nur Nadia SM Nasimuddin, said the group recently spent RM18 million to give the hotels a facelift.
"For new hotels, we are looking to construct them on our own so that we can look into every detail of the development," she told Business Times.

Nur Nadia is the youngest of Nasimuddin's five children, aged 23 to 32, who are all involved in the group's operations.

The older children are SM Faisal, Nur Diana, SM Nasarudin and SM Faliq.

Nur Nadia, who has a degree in management studies, also heads the division's food and beverage business.

By Business Times

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