The Curve of distinction

The three-storey mall houses more than 250 shops, restaurants, kiosks and outlets which attract more than two million visitors a month through its doors.

THE CURVE, with its distinctive lifestyle pedestrian mall feature has brought a breath of fresh air to the local shopping and dining scene since it opened in December 2004.

Developed, owned and managed by the 180-year old diversified conglomerate, Boustead Holdings Berhad (a subsidiary of Lembaga Tabung Angkatan Tentera (LTAT), the Malaysian Armed Forces Pension Fund for members of the other ranks in the Armed Forces), The Curve sits on a 13.97-acre site in the heart of the vibrant township of Mutiara Damansara, one of the fastest growing townships in the Klang Valley.

The three-storey, 633,000 square feet mall houses more than 250 shops, restaurants, kiosks and outlets which attract more than two million visitors a month through its doors.

The Asian and Western Courtyards, Piazza, Terrace, Fashion Court, Centre Court and Street are venues for activities throughout the calendar year.

On weekends, the Flea Market at the Street creates a carnival atmosphere whilst the Piazza is the venue for car shows, hip-hop dance competitions and football league viewing on giant TV screens.

The sky-lit glass ceiling Centre Court plays host to the annual Malaysian Squash Open, Fashion Week and, Hari Raya, Chinese New Year, Deepavali or Christmas decorations adorn the Centre Court and the entire mall in celebration of Malaysia’s many cultures.

One of the best year-end countdown parties is at The Curve and a much anticipated event for Klang Valley residents, which culminates into one of the longest fireworks shows at the stroke of midnight.

Built at a low plot ratio of two, the design and development of The Curve has taken cognisance of the need to reduce carbon footprint and this low density feature together with the use of non-peak electricity at night to create ice for air-conditioning puts minimal demand on infrastructure and amenities in the township.

The well landscaped courtyards with their water features and manicured external fringes around The Curve create a lush green backdrop for the mall.

Designed to capture the elegance and relaxed atmosphere of open air dining, The Curve allows visitors to stroll along its main Street, which is flanked by some of the best eateries with al-fresco seating, in an unhurried manner without the hassle of oncoming traffic, exhaust fumes or having to worry about safety, whilst deciding which restaurant to dine in.

Within the enclosed three-storey Fashion Court, one finds international brands side by side with home grown Malaysian brands. MNG (Mango), Debenhams, Metrojaya, Uluwatu, Calvin Klein Jeans, Naf Naf, British India, Padini, G2000, Giordano, Nichi, Kitshen, Binwanis, Habib and Primavera are some of these brands.

The clean, high ceiling, brightly lit and secure car park basements greet visitors upon entry and transport them into a world-class shopping and dining experience. The choice of food at The Curve is mind boggling with Asian, Western and everything in between.

Favourites are The Little Penang Kafe, Ah Tuan Ee, Sakae Sushi, Bubba Gump & Shrimp, Italiannies, TGIF, Warong Penyet, Marche Movenpick, Kim Gary, Dragon-I, Thai Express, Pho Hoa, Paddington’s Pancakes, Hometown Kopitiam, Starbucks, Coffee Bean and Gloria Jeans.


The man behind the project: Datuk Ghazali Mohd Ali the director of Boustead Curve Sdn Bhd.

Apart from fashion and food, books, childrens’ apparel and activities, home furnishings, music and karaoke, gym and beauty salons can be found among retailers such as Borders, MPH, Tumble Tots, Mothercare, Anakku, Daiso, Living Quarters, Ideko, Sony Style, Red Box, Yamaha Music, Jean Yip, Yun Nam Hair, London Weight Management, Peek-ABoo, Fitness First and Floor Depot.

Ancillary to its main shops are the banks, money changer, fruit and juice stands, convenient 24-hour store, clothes alteration shop, newsstands, car wash, florist, shoe repair kiosk and even a Police Traffic Summons Counter.

Strollers, electric wheel chairs, motorised scooters and baby changing rooms ensure that the disabled and new mothers are also catered to.

The Curve is disabled friendly in its design of gently sloping ramps all around the mall. Disabled parking is available in the basement car parks and is clearly marked out in all the mall directories.

Uniformed security personnel and CCTV cameras located throughout the mall are a commitment towards the highest level of safety.

An added service is the security personnel in buggies, which offer shoppers rides to their cars in the two basement car parks.

An hourly shuttle bus service, courtesy of The Curve takes shoppers downtown to main hotels and key drop-off points in the city.

The Curve is anchored by world-class retail establishments namely, IKEA Home Furnishings, IKANO Power Centre, Tesco Hypermarket and e@Curve.

These anchors are connected to The Curve via a series of underpasses, overhead bridges and covered streetlevel crossings which allow shoppers to move freely from one mall to another seamlessly.

The Royale Bintang Damansara Hotel, a 150-room four-star boutique hotel is located within The Curve and offers shoppers from out-of-town convenient accommodation without having to leave The Curve.

The defining factors that set The Curve apart from others is not only found in its ‘Hardware’ but also in its ‘Software’, for example managing the delicate balance that is required to retain only the best retailers and providing world-class customer care to the shopper while keeping a firm grip on the cleanliness, safety and overall ambience of the mall.

By The Star (by Lavonne Cheah) - Malaysia Property Award 2009 - Best Retail Development