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Saturday, November 21, 2009

Luxury bungalow in hillside setting

MUTIARA Goodyear Development Bhd plans to launch an integrated high-end development project in Taman Melawati by 2010 and has spent RM70mil to prepare the site.

Mutiara Goodyear deputy CEO Alex Chiang (left), Hamidon Abdullah, GM sales and marketing Gerald Wong (right) at the Prime Avenue development.

According to chairman Hamidon Abdullah the project, which sits on 32ha is located at a scenic hillzone area and set to “become a better alternative than Kenny Hills (Bukit Tunku)”.

“We intend to create a new high-end community with Melawati Nadayu,” he enthuses.

The project is strategically located as it is accessible via major highways and is 25 minutes away from KL city. It will comprise 142 units of high-end bungalows and 46 units of superlink homes and located at close proximity to modern conveniences and an International School.

“This township would be different; most bungalow townships are set in small pockets with maximum units of 50-60 bungalows in the area,” he says, adding that Melawati Nadayu is all about luxury bungalows in a hillside setting.

Hamidon adds that the company is mindful of the safety aspects of hillzone properties as it prepared the earthwork and infrastructure at the site.

“The site will be proper and it will be well blended within the environment. Most important the site will be safe.

“It is a hill area and there are concerns. But we are a responsible developer. It has taken us two years to prepare the site and we were overly critical in addressing the terrain,” he adds.

Quite clearly, he is optimistic about the property market for high-end residential properties: “We know we are addressing a smaller group of people. The market in this region is doing well. Recent launches of property market worth RM4mil-RM5mil are doing well. The market is there and it is expanding.”

Meanwhile, Mutiara’s Prime Avenue project at Dataran Prima is poised to become a hotspot for work and play.

In what he calls a “new manifestation of space”, he says the concept originated from a shoplot but has taken a different twist. Prima Avenue boasts beautiful landscapes and ample space for people to congregate.

“While today it is a medium-end location, it could very well be a high-end in time to come,” he points out.

Prime Avenue is accessible via three different routes, New Klang Valley Expressway, Lebuhraya Damansara-Puchong Highway, Sprint Highway and Federal Highway.

Developed by Puncak Kencana Sdn Bhd, a wholly owned subsidiary of Mutiara, the project takes up 1.36ha of freehold tract within Dataran Prima.

“Mutiara’s expertise is in acquiring sites which were previously not considered choice locations and transforming them into up-market and high-value property investments,” he says, adding that it plans to launch RM1.5bil properties starting from November till end-2010.

Prime Avenue will consists of two office towers development with a total GDV of RM122mil comprising 342 office suites as well as 33 double-frontage shop office duplexes housed in a retail podium called The Tube.

Each tower will house 171 office suites on 12 levels, while the rest will be parking lots. Units are priced from RM174,000.

The single-level executive suites come with built-up of between 603 sq ft and 1,635 sq ft, while duplex business suites have built-ups from 1,186 sq ft to 3,250 sq ft. Phase 1 is 85% sold and phase 2 is open for sale now.

By The Star (by Eileen Hee)

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