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Monday, November 30, 2009

Over RM60mil in sales made

KUALA LUMPUR: More than RM60mil in sales were closed at the three-day The Star Property Fair 2009.

The 29 exhibitors, spreaded over 103 booths at the Kuala Lumpur Convention Centre, attended to thousands of homebuyers who thronged the fair from Friday.

The roaring sales caught some property developers by surprise. They were under the impression that the fair, themed Stylish Living, would only create sales leads and promote awareness of their products.

“We noticed that the visitors came with a focus and an intention to buy,” said Sonny Tan of Ideal Concept Intelligence Sdn Bhd. “We managed to close seven deals in just one day.”

Tan said that holding a fair at such a venue seemed to draw a better crowd than those held in shopping malls.

“There, you get walk-ins who are just there to look and move on, unlike at a convention centre where people come with a clear intention to buy,” he added.

Sime Darby property sales consultant Muhd Khairul Nizam Abd Kader said the response was so good that some latecomers were disappointed that they could not get choice locations.

“The crowd was great,” he said. “It was easy to close and did not take much convincing. The response was so good we did not have time to eat.”

A Setia Sky Residences spokesman said the response to the fair was overwhelming. “They are mostly locals, which is a good surprise too,” he added.

Cahaya SPK sales executive Keane Kwong lauded Kuala Lumpur Convention Centre as a good location for the fair.

“We had a fantastic booth and the crowd was good. We will surely participate again.”

A Sunway City Bhd spokesman said the fair drew “high-end visitors who are our right kind of customers.”

Nusmetro Venture Sdn Bhd sales and marketing manager Shirley Cheong agreed, saying that her team would be able to draw upon the hundreds of registrations made at their booth over the three days.

“I have a good batch of data and I strongly believe we can convert them to sales,” she said.

The Star Property Fair 2009 was the first to be held here after eight successful fairs in Penang.

Besides finding good deals with the exhibitors, financial institutions, auctioneers and property agents, the housebuyers and investors were also treated to talks by experts in various fields pertaining to property.

These included How To Be A Property Millionaire author Capt Azizi Ali, fengshui masters Joey Yap and Danny Koh and renowned Balinese landscape artist Made Wijaya.

Visitors also had the chance to win prizes from Samsung that included a washing machine, refrigerator and air-conditioner.

By The Star (by Lester Kong and Nurbaiti Hamdan)

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