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Monday, December 21, 2009

The online real estate agent

For players in the real estate industry, the Malaysian Annual Real Estate Convention (MAREC 10) has always been an exciting event to look forward to every year.

Next year is no different with MAREC 10, the brand name for 2010’s convention, promising a host of prominent local and international speakers who will share their views and experiences on the theme, “The Millionaire Real Estate Agent”.

Some of the topics that will be discussed at the convention are:

Topic 1: Social Media & Technology – Do they affect the way real estate is marketed?
Social media is, of course, a worldwide phenomenon now. From Facebook to Twitter to MySpace, the list is never ending. But the idea of using social media for real estate advertising is still very new and has only recently started gaining popularity in Malaysia.

Just where and how does one start using social media as an advertising tool? How do you plan your next step once you are on social media? Is there a future and will genuine business be coming in from these channels or is it just hype? How can you motivate people to talk about properties on these channels?

Property developers have started to use Facebook to market their properties. Politicians also use blogs and Facebook to get public opinions and feedback on various issues. Are estate agents able then to successfully manage their online persona? What are the pitfalls here?

Oon Yeoh, the speaker for this topic, will provide a critical analysis on the online social media and the estate agent. He is the editor for New Media at The Edge and has been writing about technology issues and trends since 2000. His weekly tech column often touches on the topic of social media. He is currently working on a book on how companies can use social media for communication, branding and promotion purposes.

Topic 2: Negotiating for success
The negotiator is the most important person in a real estate agency. Someone with good negotiation skills will bring in sales and keep the business of the company going. Those setting their sights on becoming a millionaire real estate agent must also be a million dollar negotiator in the first place.

What are the qualities necessary to negotiate for success? What are the innate qualities that you already possess but have not yet fully utilise? How can you sharpen your skills to be more focused in your negotiations? How can you present and put across the selling points clearly to your prospective clients?

Chandran Pillay, the speaker for this topic, will guide participants on how to negotiate for success and share his wealth of experience from selling properties in Singapore. He has been in the real estate industry since 1995 and is currently the senior vice president at Century 21 Singapore, a real estate agency in Singapore. He is also the honorary secretary and membership chairman of the Institute of Estate Agents in Singapore.

Topic 3: Millionaire real estate agent forum
The millionaire real estate agent forum is the place for interaction between participants and the speakers. MAREC 10’s organising committee is working to create a dynamic platform for this purpose and there will be four speakers from various sectors of the real estate market present.

Each speaker specialises in a particular area and will speak about their success stories in becoming a millionaire real estate agent in their respective agencies. They will share their personal experience on how the different types of estate agencies businesses are conducted in their own markets with emphasis on business opportunities available to estate agents in Malaysia.

Participants will be given an insight into micro management of these speakers’ businesses that have made them leaders in the industry. Participants are also encouraged to put forward questions that they may want the speakers to answer.

The panel speakers are:
• Nixon Paul, director, Carey Real Estates Sdn Bhd
• Robert Ang, director, Rahim & Co
• Clement Ong, director, Megaharta Real Estate Sdn Bhd
• Adrian Wang, director, CBD Properties Sdn Bhd

MAREC 10 is scheduled for Jan 23 and 24 at the Putra World Trade Centre in Kuala Lumpur. There will also be a networking dinner to welcome delegates, VIPs and speakers on Jan 22.

Between now and Dec 31, early bird discounts are offered for members, non-members and negotiators. The convention is open to the public at RM800 per participant.

For details, contact MIEA. Tel: 03-7960 2577 | Fax: 03-7960 3757 | Email: | Website:

By The Star

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