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Monday, December 14, 2009

World-class level

With 2010 mere weeks away, what are real estate agents, negotiators, property investors and developers expecting in the new year?

Plenty, according to the organising committee for MAREC 10, the brand name for the Malaysian Annual Real Estate Convention, an annual event organised by the Malaysian Institute of Estate Agents (MIEA).

With the theme “The Millionaire Real Estate Agent” for the convention to be held on Jan 23 and 24, the organising committee hopes to prepare real estate industry players to take their business to world-class level.

The topics and speakers have been selected to introduce new practices and ideas in managing the real estate agency business to achieve greater success. Topics covered in the programme include:

Left to right: David Ong, Abdul Rahim Rahman, Soma Sundram.

Topic 1: Getting ready for a liberalised real estate market in Malaysia
The service industry is going to be opened to foreign participation gradually from 2011.

Many firms are already moving forward to position their brand, services and partnerships with foreigners. A well-known brand assures customers of its reliability, professional services and trustworthiness.

This topic will provide a glimpse into the impending liberalisation of the real estate industry. Are you ready? Can you keep up? And what about globalisation and its effects due to the liberalisation policy? Will the industry see significant changes? Which types of estate agents are expected to be market leaders and which are expected to lag behind?

Soma Sundram, the speaker for this topic, has represented MIEA in discussions with the Ministry of International Trade and Industry (MITI) and Ministry of Finance on the liberalisation of the real estate sector. He has been actively involved in the real estate industry for nearly 20 years and runs his own firm, Soma Sun Realtors. Sundram is the immediate past president of MIEA.

Topic 2: Expanding globally – do’s and don’ts
Liberalisation is not only about foreigners coming into the market as competitors, but it is also about branding your business and entering the market in other countries to expand your business globally.

This session takes a critical look at how estate agencies in Malaysia can expand globally and create a vast war chest of funds in the process. The topic will discuss how the estate agency business is practised worldwide with critical analysis on current trends. Weaknesses and pitfalls in expanding globally will be highlighted and pointers given to overcome them while taking advantage of current opportunities available.

Datuk Abdul Rahim Rahman, the speaker for this topic, is the founder and executive chairman of Rahim & Co, a real estate property consultancy company with a network of 16 offices nationwide and two international offices. He was the first Malaysian to be elected deputy world president for the International Real Estate Federation (FIABCI) in 1990 and has been awarded the FIABCI Medal of Honour.

Topic 3: It’s not about the money
Is money and wealth the “be all and end all” of everything? Is financial success the only reason we work? Are there other things that are more important than money? Will you be entirely happy if your pockets are loaded but your soul is hungry?

Money will not able to buy everything in the quest of a complete and wholesome life. This paper will attempt to analyse such questions and identify solutions to help practitioners create a wholesome life for themselves, one where financial success is tempered with the need to pay attention to other aspects of life as well.

David Ong, the speaker for this topic, is the founder and president of Reapfield Group of Companies. His vision of employing well trained personnel and providing quality and professional real estate services continue to drive the company forward. Reapfield is the first recipient of the MIEA National award for the Real Estate Agency of the Year 2008 and SUPERBRANDS Malaysia award. Reapfield was recently awarded the SME Brand Excellence Award 2009.

MAREC 10 is scheduled for Jan 23 and 24 at the Putra World Trade Centre in Kuala Lumpur. There will also be a networking dinner to welcome delegates, VIPs and speakers on Jan 22.

Between now and Dec 31, early bird discounts are offered for members, non-members and negotiators. The convention is open to the public at RM800 per participant.

For details, contact MIEA. Tel: 03-7960 2577. Fax: 03-7960 3757 E-mail:

By The Star

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