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Monday, March 29, 2010

Mah Sing receives its second Brand Laureate Award for Best Brand in Property

Mah Sing's Group Managing Director cum Group Chief Executive receiving the Best Brand in Property Award from Datuk Seri Idris Jala, Minister in Prime Minister’s Department.

For the second consecutive year, Mah Sing Group Berhad was awarded The Brand Laureate Award for the Best Brand in Property. The award was presented to the group’s managing director Tan Sri Dato’ Sri Leong Hoy Kum at a ceremony at a hotel in Kuala Lumpur last Friday, March 26.

“I am very honoured that our group is nominated for this award for the second year running as it is recognition of our unwavering commitment to deliver our brand promises made to our stakeholders. We will continue to enhance our brand position while contributing to branding Malaysia globally,” Leong said.

The Mah Sing Group believes that a strong brand identity will be able to enhance a company’s position in both good and challenging times.

Leong said, “A brand promise is made to our stakeholders and these promises must be founded on trust. Trust, reliability and respect will create strong relationships and strong branding. We believe the delivery of this brand promise is what resulted in our strong sales of RM516million for the first 3 months of the year. This is three times the RM170million sales achieved in the same period in 2009, hence we are confident of achieving our sales target of RM1billion for 2010.”

By The Star

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