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Monday, November 1, 2010

Winners see benefits in clinching FIABCI Malaysia Property Award

PETALING JAYA: To the casual observer, the annual International Real Estate Federation (FIABCI) Malaysia Property Award (MPA) might just be glitz and glamour, but previous victors have attested that winning has certainly helped boost their business in some way.

Yeow Thit Sang ... Winning the awards had a number of intangible benefits.

FIABCI-Malaysia president Yeow Thit Sang said winning the awards had a number of intangible benefits.

“It helps boost the winner’s branding and marketing. It also helps generate publicity to get their products to another level,” he said.

Perdana ParkCity Sdn Bhd marketing and sales director Susan Tan said when the company won the MPA for best residential (low-rise category) for its Adiva Parkhomes at Desa ParkCity in Kuala Lumpur, prices of the houses shot up.

“We noticed some price appreciation for Desa ParkCity properties in the secondary market with Adiva enjoying as much as 30% additional increase in prices after the awards were announced,” she said.

The following year, Perdana ParkCity’s Adiva bagged the FIABCI Prix d’Excellence Awards 2010 for the residential (low-rise) category in Bali.

“Obviously, winning did put Desa ParkCity in the spotlight and we have benefited from the exposure as more purchasers and investors are keen on other offerings (that we have) available,” said Tan.

Sunrise Bhd assistant general manager for branding and community development, Anne Tong, said winning at FIABCI was like “icing on the cake” for the company.

“Accolades from prestigious professional bodies such as FIABCI builds credibility for the Sunrise brand, which will in turn instill customer confidence in our products and services,” she said.

Tong said winning at FIABCI helped to elevate awareness to purchasers on its product quality and service excellence.

“Winning a competitive award confers peer acknowledgement that we are on track in our mission to deliver sustainable value to customers.”

Sunrise has won accolades at FIABCI for projects such as Mont’Kiara Palma (1997), Mont’Kiara Sophia (2001) and Mont’Kiara Damai (2005).

Selangor Dredging Bhd communications and corporate affairs manager Lina Othman said among the benefits of winning a FIABCI award was that it gave credibility to the development as it was recognised to be one of the finest in the country.

“It also gives credibility to the company for being able to come up with an award-winning building. This of course helps with marketing of other developments as it is a testimony of the company’s commitment and capability in developing quality homes,” she said.

Selangor Dredging won the MPA in 2009 for its Park Seven development (residential high-rise). The project was subsequently runner-up at the Prix d’Excellence 2010.

FIABCI Malaysia will be organising the 2010 MPA on Nov 11 in Kuala Lumpur with Malayan Banking Bhd as the official sponsor. A total of 10 categories will be contested.

Winners of the MPA in their relevant categories will represent Malaysia the following year at the International Prix d’Excellence, an annual competition that honours the world’s best property projects.

By The Star

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