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Thursday, June 9, 2011

CapSquare Centre to be aspires World-Class ICT mall

KUALA LUMPUR: Property developer Bandar Raya Development Bhd is positioning its retail complex, CapSquare Centre, as the information, communic ation and technology (ICT) mall following its partnership with PIKOM, the Association of the Computer and Multimedia Industry.

The mall, located in the heart of town in Jalan Ampang, which has been in operation over the last three years, enjoys some 70 per cent occupancy rate and attract mostly weekday crowds from surround ing office areas.

"CapSquare is vibrant during the weekday but it is very quiet over the weekend because we rely on office workers," said head group retail operations John Sironic during a media briefing in Kuala Lumpur yesterday.

"We realize we need to be specific and attract a continuous crowd to the mall. PIKOM approached us at the right time. We aspire to be a world class ICT mall and has benchmarked ourselves to the likes of the famous Funan ICT mall in Singapore," he adds.

"ICT is a growing and vibrant market. Consumers can come and see new genuine products while at the same time enjoy the many food and beverage outlets available at CapSquare," said Sironic.

Fifty tenants including Apple, Acer, Garmin, HP, Celcom and Digi have confirmed to come on board at the four-storey mall which is scheduled to open on September 15. There will be 80,219 sq ft of retail area and 4,080 sq ft of kiosk area dedicated to PIKOM ICT mall.

PIKOM president Shaifubahrim Saleh hopes to sign- up about 300 tenants over the next two months. Rental offered for PIKOM retailers is between RM2.50 and RM7.70 per sq ft, depending on the floor.

Potential retailers can also take advantage of the growing catchment area within the integrated development with both commercial buildings like Menara Multi-Purpose, the upcoming CapSquare office tower and CapSquare residences coming into place.

"This is the first PIKOM mall that will provide genuine and quality ICT products to consumers. Due to the location, we aim to attract tourist as well. In future, we hope to have PIKOM mall nationwide," he said.

The mall will hold events like new product launches, product preview, product trainings and seminar plus special appearance by brand ambassadors as part of its promotional activities. CapSquare has also allocated RM1 million in advertising and pro motion budget to help promote PIKOM ICT mall for the first year.

By Business Times

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