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Friday, October 28, 2011

Home is where the Arte is

Designed to promote uniqueness: An artist’s impression of Arte@Kuchai Lama project.

WOULDN’T you like to own a home that is futuristic in its architecture as well as unique in art form? Property developer Nusmetro Group is launching its latest development — Arte@Kuchai Lama, this weekend to promote its new Art Series brand of homes.

Nusmetro, with its philosophy of Branding Homes, will be using Arte as its platform to launch its Art Series brand.

“As the name suggests, Arte will have strong elements of artistic living and art architecture. The Art Series brand is the new addition to the existing category of Signature Homes and Contemporary Homes,” said Nusmetro managing director Thomas Chan.

What makes Arte unique is its strong product differentiation, be it from artistic architecture to unique interior design of its lobby to the egg shape pavilion lounge.

“Sculptures from renowned names like Sculptura, Frank Woo and designer lighting names like Artemide and Tom Dixon are fitted into the lobby and lounges of Arte to give the project a distinctive identity.”

This development is the first of its kind in terms of architecture. Functionality of space was also given much thought as every unit, in two blocks of 23 and 25 storeys, comes with a private lift lobby and most units adopt a wide angle layout concept with a 7.62m-wide balcony which promotes spaciousness of space.

“Arte, with its low density of only 250 units and 15 different types of layout, is designed to promote uniqueness and strong capital appreciation as there are limited units within each type of layout,” added Chan.

Why art? “I travel quite a bit so wherever I visit, I always bring back some ideas to include in our developments,” he said.

The price for each unit starts at RM380 per square feet.

“The pricing for our Arte series is competitive and the 50% release to its registered buyers have been fully sold prior to this weekend launch,” said Chan.

Arte@Kuchai Lama is due to be completed in the third quarter of 2014.

“We are instrumental in creating unique and specialised units so as to not make them identical like what you would find in other condominiums. It is an expensive move to incorporate into the development but we think it will increase capital appreciation,” said Chan.

With a track record of completed properties exceeding 5,000 units valued over RM1.5bil, Nusmetro’s philosophy of Branding Homes is poised to carve its name in the local property scene.

The launching this weekend will be at the Nusmetro sales office in Unit 105 & 106, Block E, Phileo Damansara 1, Jalan 16/11, off Jalan Damansara, Petaling Jaya, from 9am to 6pm (Saturday and Sunday).

By The Star