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Saturday, April 28, 2012

Affordable lifestyle yet enriching Customer comes first, pledges Trinity MD

Neoh says all the elements of the project are crafted to enhance the lives of residents.

TRINITY Group Sdn Bhd wants to promote its brand of lifestyle living at an affordable cost to a broader market in the Klang Valley, Penang and Johor.

Managing director Datuk Neoh Soo Keat says the Klang Vally-based developer's aim is to build property projects that offer lavish high-rise living at affordable prices.

Currently, Trinity's projects are all located in the Klang Valley and Neoh is on the lookout for strategic land in the growth markets of Penang and Johor.

At its Z Residence project in Bukit Jalil, comprising four blocks of 26 and 27 storeys of 1,136 service residences, the units were sold at average prices of RM340 to RM380 per sq ft. The RM500mil project has been fully taken up since its launch last April.

Neoh says despite the affordable pricing, residents can look forward to a combination of recreational and lifestyle facilities that include a floating garden surrounded by water courtyards, a 180-ft infinity pool, and panoramic sky lounges perched at 430 ft above ground level atop every condominium tower.

Up to 50% of the development has been reserved for green lungs and relaxation corners.

“All the elements of the Z Residence's design are crafted to enhance and enrich the lives of residents and the greater community it serves.

“The development aims to introduce a wholesome urban lifestyle to the medium-end housing market. We are dedicated to enriching the lives of our customers as our customers are at the centre of everything we do,” Neoh shares with StarBizWeek.

To achieve the highest quality standard for its project, he says Trinity has recently appointed Putra Perdana Construction Sdn Bhd (PPC), a unit of Putrajaya Perdana Bhd, as the main contractor for Z Residence.

Neoh says PPC is the first construction company in the country to be awarded with the 5-S Certification by SIirim-HK5SA, adding that PPC's competency in construction and high standards of quality and efficiency are in line with Trinity's commitment to deliver up-to-date and high-value products.

The company hopes to record a quantum jump in sales this year to RM640mil against RM230mil achieved in 2011.

Trinity has undeveloped landbank of 23.36 acres and another 12.5 acres that are currently under construction in the Klang Valley.

Its landbank include five acres in Serdang worth a potential gross development value (GDV) of RM300mil; 8.65 acres in Bukit Antarabangsa (RM700mil); three acres in Melawati (RM180mil); three acres in USJ19 (The Latitute@USJ19 worth RM200mil); and 3.71 acres in Seri Kembangan.

The Seri Kembangan land will be developed into The Zeva comprising a mixed development of 446 service apartments, 320 studio units and 12 shop offices. The project, with GDV of RM250mil, will be launched on May 18 for completion in 2015.

The studio units with built-up of 455 sq ft to 638 sq ft are priced from RM200,000; serviced suites of 881 sq ft to 1,205 sq ft are from RM350,000; and shop offices from 5,697 sq ft to 12,221 sq ft are from RM2.8mil.

In keeping with Trinity's trademark of lifestyle living, all the residential blocks will be naturally ventilated with generous corridor and a sky garden at each alternate level.

Neoh says Zeva is set to bring a fresh and dynamic change to the skyline of the gradually aging Seri Kembangan township.

“The project will provide a refreshing break from the mundane and monotonous architectural landscape in this established and matured township.

“Zeva's modern building facade with strong linear lines will complement the development of this place without taking away the charm that this town is associated with. The street mall on the ground floor of the development is envisioned to be vibrant and lively with a good mix of F&B outlets, offices and retail shops that will offer a refreshing lift to this area,” he adds.

By The Star

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