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Tuesday, April 24, 2012

I-Bhd injects touristic value into its i-City project

Upgrading: Eu says that with a riverfront food and beverage zone, t he company could add value, considering what was done in Singapore had enhanced tourism there.

PETALING JAYA: I-Bhd the developer of i-City has unveiled plans of developing an integrated leisure destination at its RM3bil i-City to mirror Clarke Quay in Singapore.

According to chief executive officer Datuk Eu Hong Chew, Clarke Quay@i-City would be developed in three phases with the first phase comprising a cosmopolitan food and beverage zone, which will be established independent of the Sungai Rasau upgrading works.

“When we were informed that the state is planning to upgrade Sungai Rasau as part of its flood mitigation programme, we decided to incorporate this into our plans to create a unique food, beverage and entertainment hub,” he said.

Eu said the company would spend RM50mil to set up the waterfront river deck, in tandem with the plans mooted by the state government, in a bid to generate income from tourism for i-City, in addition to its earnings from its commercial and residential projects.

He said that with a riverfront food and beverage zone, the company could add value, considering what was done in Singapore had enhanced tourism there.

“We target RM10mil to RM15mil investments every year for the next couple of years to bring in new rides and attractions,” he said.

The phase two riverfront development will be tied to the development of the shopping mall and the Sungai Rasau river upgrade while phase three, comprising of river-based rides and attractions, will be the last component of the i-City rides and attraction plan.

“For 2012, apart from refreshing the Snowalk theme with a science theme, i-City would be investing RM25mil in a kids gym as well as a three-acre water park,” he said.

The company also plans to construct a one million sq ft regional shopping mall, three hotels and an amphitheatre.

“We intend to re-locate all the existing rides and attractions to the shopping mall so that when the mall is opened in end 2015, it would be a unique mall with successful theme park operations,” he said.

By The Star

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