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Monday, April 9, 2012

Sime Darby plans 11th township

SIME Darby Property Bhd, which is the property arm of Sime Darby Bhd, plans to build the conglomerate's 11th township development north of its existing Denai Alam township in Selangor.

Sime Darby Property head of property development Zulkifli Tahmali said the township is at its planning stage but will measure 404.8ha along the Guthrie Corridor Expressway, which also sites the Bukit Jelutong development.

"The new township will be a mix of residential, commercial and industrial (development), but we have not finalised the gross development value yet," Zulkifli told reporters here last Thursday.

He was updating reporters on Sime Darby's latest promotional property blitz under the Lifestylse Collection brand to sell its unsold properties located within the group's 10 townships.

Sime Darby has developed townships called Ara Damansara, Planters Haven, Subang Jaya, USJ Heights, Bukit Jelutong, Putra Heights, Bandar Bukit Raja, Nilai Impian, Denai Alam and Taman Melawati.

Meanwhile, Zulkifli said the month-long campaign, which ends at the end of this month, is being showcased at Oasis Square, Ara Damansara.

Lifestyle Collection, which involves the largest range of product offering in a single property campaign by Sime Darby Property, offers 1,800 units of full-suite residential and commercial properties in and around Greater Kuala Lumpur.

The landed and strata properties featured include top-selling newly-launched units as well as planned launches. They are located in 10 townships in the Klang Valley and Nilai, Negri Sembilan, where a 2,000-sq-ft residential unit's price starts at RM450,000.

The company also plans to launch eight more properties with a gross sales value of RM1.2 billion, involving 1,800 units of residential, commercial and industrial property its by financial year ending June.

"We are on track as we have sold RM1.2 billion worth of properties since the campaign started and we have another RM1.2 billion worth to sell until June.

"It will be challenging but within our expectations," said Zulkifli.

He said 90 per cent of its Putra Heights products had been sold. Good take-up rates were also recorded in Denai Alam (50 per cent), Nilai Impian (60 per cent) and Bandar Bukit Raja (70 per cent).

Sime Darby Property contributes some 10 per cent to Sime Darby's revenue with the rest coming from plantations, as well as industrial, motors, energy and utilities and healthcare.

By Business Times

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