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Saturday, May 26, 2012

UEM CEO: Nusajaya can be considered as the UN of Johor

UEM Land Holdings Bhd does not limit itself to Singaporean property buyers and investors when it comes to its development projects in Nusajaya.

Managing director and chief executive officer Datuk Wan Abdullah Wan Ibrahim (pic) says although Singaporeans always remain important to the company, it is open to all other nationalities.

“In fact, Singaporeans are among the 50 nationalities who are buyers for our residential properties in Nusajaya,’’ he tells StarBizWeek.

Wan Abdullah says Nusajaya can be considered as the “United Nations of Johor” due to the large presence of foreign property buyers in the development zone.

Nusajaya is one of the five flagship development zones in Iskandar Malaysia – others are the JB City Centre, Eastern Gate Development Zone, Western Gate Development Zone and Senai-Kulai.

UEM Land is the master developer of the 9,308ha Nusajaya, the key driver of Iskandar Malaysia.

The company has four ongoing projects – East Ledang, Nusa Idaman, Puteri Harbour and Nusa Bayu while Horizon Hills is a joint venture with Gamuda Land Bhd.

“We, like any other Malaysian developers, welcome buyers and investors from all over the world and we are more than glad to serve them,’’ he says.

Wan Abdullah says it is only logical that Singaporeans make up a large number of foreign property buyers in Johor Baru due to its close proximity with the republic.

He says Singaporeans have been buying residential properties in Johor Baru dating from the late-1970s till today due to a large difference in pricing of properties in the republic and Johor.

Wan Abdullah says the recent opening of the property gallery in the republic demonstrates its commitment to better serve the company’s current prospective customers and investors regardless of their nationalities.

He says the gallery showcases its ongoing projects in Iskandar Malaysia’s Nusajaya and Kuala Lumpur and the proximity provided the opportunity for the company to be more engaging with its Singaporean buyers.

“We choose Heritage Place as it is located within one of Singapore’s renowned business districts and a large number of foreign tourists visit the area,’’ says Wan Abdullah.

He says prior to the opening of the gallery, the company regularly organised trips for Singaporeans to Nusajaya on weekends regularly to view the projects and it would continue to do so.

On the portfolio of its foreign property buyers, Wan Abdullah says most of them are Singaporeans and other nationalities with businesses in Johor Baru.

“The other category is Singaporeans who lived in the Housing Development Board flats here and bought landed houses in Nusajaya and come here regularly.

“Others are expatriates working in Singapore but with houses in Johor Baru and come normally on weekends and look forward to retire in this part of the world.”

By The Star

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