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Monday, June 25, 2012

Green townships

Green cause: Wahab (left) and Mohd Jaafar launching the T.R.E.E. programme in Denai Alam.

RESIDENTS of Sime Darby Property’s 10 townships will be seeing more greenery in their surroundings, thanks to the company’s efforts to plant endangered, rare and threatened species in their residential areas.

Spearheaded by the developer’s sustainability quality management (SQM) department, this initiative is aptly called T.R.E.E. or Together in Restoring the Earth’s Environment.

Shah Alam mayor Datuk Mohd Jaafar Mohd Atan launched the T.R.E.E programme at an event attended by nearly 250 residents of Denai Alam.

Also present were Sime Darby Property managing director Datuk Wahab Maskan, Denai Alam Residents’ Association president Datuk Aidi Ismail, Shah Alam City Council (MBSA) heads of departments and community leaders.

Mohd Jaafar, in his speech, lauded Sime Darby Property for embracing sustainability that engaged all segments of society, ranging from members of the community to local authorities.

“We hope other Malaysian corporate citizens, especially developers in Shah Alam, can spearhead more programmes such as the T.R.E.E. programme to help communities, especially children, become more conscious about conserving our natural resources and improving our environment,” he said.

Wahab said: “We are pleased to kick-start our inaugural T.R.E.E. programme in Denai Alam.

“This township is special because it was planned according to the unique “Denai” concept, which is a 4.3km continuous green trail within the township.”

The Sime Darby Property T.R.E.E programme is aligned to the MBSA’s “Trees for Life” programme.

A total of 150 endangered, rare and threatened forest trees were planted by members of the Denai Alam community.

Each tree planted carried the name of the family who planted it, and each family member will be able to see the growth of the tree just like their very own.

At the event, T.R.E.E. Pledges were presented by Wahab to head of property development Zulkifli Tahmali, head of strategic development Salem Kailany and head of commercial asset Emran Ismail, as a show of support and commitment from these townships to undertake the T.R.E.E. programme. It will be replicated in all of Sime Darby Property’s townships.

Tree saplings of hopea odorata were presented by the mayor to Daniel Hilmi and Sabrina Tan, who represented the children of Sime Darby Property employees and Denai Alam residents, respectively.

The presentation is a symbol of the significance of the T.R.E.E. programme to the future generation.

By The Star

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