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Tuesday, June 5, 2012

SP Setia named most trusted developer

KUALA LUMPUR: SP Setia has been named for the second time running as the developer Malaysians trust the most in the Reader’s Digest Asia Trusted Brands 2012 study.

In a statement today, the company said it took home the Gold Trusted Brand Award in the Property Development category at the gala awards dinner on May 29.

The SP Setia brand has grown regionally with the developer’s first international foray to Vietnam in 2007 when it joined forces with the country’s top state-owned conglomerate Becamex IDC Corp to develop EcoLakes at the MyPhuoc Industrial Park.

The developer’s regional reach now includes Melbourne, Australia, and Singapore.

The Reader’s Digest Study, now in its 14th year is carried out in eight markets across Asia (China, Malaysia, Hong Kong, India, the Philippines, Singapore, Taiwan, and Thailand) to determine the brands most trusted by consumers in 43 different product and service categories.

The study is based on responses to questionnaires distributed via Reader’s Digest copies as well as telephone interviews of randomly selected, upscale consumers, carried out by Ipsos, one of the world’s leading custom research firms.

By Bernama

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