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Tuesday, October 23, 2007

Partnering with Twins

By The Star

TWINS Realty believes its business model of focusing on real estate project marketing makes it a choice partner for property developers looking to raise higher awareness for their projects.

The company's 60-strong team of real estate agents focus on project sales and marketing for a number of property companies in the Klang Valley, Johor, Melaka and Sabah.

According to Twins Realty principal Wincent Saw, the outsourcing of project marketing was set to gain popularity and the onus was on industry players to form effective partnerships with their clients.

“Twins Realty aims to be a one-stop centre for property developers by being a reliable partner and getting involve with them from the project planning stage, which usually starts six months to a year before a project's launch.

“The task begins the moment a developer secures a landbank until the successful launch and sale of the project,” Saw told StarBiz.

The range of services includes identifying the right product type, concept, price and promotional strategies.

It also offers advice on optimal space utilisation through practical floor layout, market trend analysis as well as cost effective and efficient marketing strategies.

With more Malaysian developers venturing overseas, Saw said Twins Realty has plans to set up representative offices in Bangkok and Ho Chi Minh City in the first quarter next year.

The company is ISO9001:2000 certified in project sales and marketing, the first in the Klang Valley to be certified in 2003.

One of the company's strengths is its strong research and development team which keeps a close tab on all new project launches and their take up rates as well as projects under planning and under construction.

“We are very committed to ensure the success of the projects we undertake. All the agency's sales consultants have to undergo 36 hours of sales training every year,” Saw said.

The company's customer relationship management record has a database of 50,000 for future follow up for launches and research.

“Twins Realty has so far worked with 20 developers and undertaken more than 50 property projects of which 80% have achieved their sales target.

“On a yearly basis, the agency sells between 1,000 and 1,500 units of property worth some RM200mil while its gross income averages around RM4mil to RM5mil a year,” added Saw.

Most of the property products transacted by Twins Realty are in the price range of RM200,000 to over RM1mil.

In keeping with it's belief to constantly develop and pioneer new ideas for project marketing, Twins Realty has recently introduced the Twins Mobile - a mobile project display unit that was converted from a Renault Kangoo car.

The mobile unit functions as information provider on new project launches targeted at selected market areas. The mobile unit is driven to places where crowds gather, including markets and night markets.

“Through our mobile sales office, we aim to deliver property buying opportunities right to the buyers' door steps.

“The mobile unit has proven to be an effective way to maximise the advertising expenses for our clients as it is able to travel far and wide to reach out to the target market.”

Encouraged by the success so far, plans are afoot to expand the mobile fleet to three by next year.

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