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Monday, October 22, 2007

How to sell a property development

By The Star

PROPERTY developers must conceptualise their projects into attractive developments so that they can have a special edge, according to Twins Realty senior partners Wilson Saw.

“The property market is a blend of science and art and having the right products and strategic marketing techniques will work wonders to ensure a project's success,” Saw said, adding that modern and contemporary designs were in vogue these days.

With its team of experienced professionals and strategic alliances that include town planners, architect, interior designers, advertising agency, scale model makers and perspective artists, Twins Realty has improved on the designs, concepts and marketability of its clients' projects, he said.

The company is partnering with TSI Sdn Bhd to market City Tower, which is phase 2 of D’ Alamanda in Pudu Impian, Kuala Lumpur.

The RM180mil, 4.69-acre project comprises 710 serviced condominiums with built-up from 682 sq ft to 1,483 sq ft and priced from RM138,000 to RM350,000. All the units in phase one have been sold while phase two has achieved a take up of more than 80% .

In Melaka, Twins Realty has been engage by Asiatic Land Development as the exclusive marketing agent cum consultant for the Asiatic Cheng Perdana project.

The contract involves project pre-planning that covers market feasibility studies, planning product differentiation, market studies and surveys, product pricing and packaging.

The development comprises single- and double-storey terrace houses, semi detached houses and bungalows.

The project is in its last two phases with 70% of the units launched so far sold.

Twins Realty is also the project consultant and marketing agent for Bina Puri Holdings' Jesselton Condominiums.

Located just five minutes drive to the Kota Kinabalu central business district, the RM67mil, 15-storey, 133-unit high-end condominium is located on a hillock overlooking the Likas Bay and the Sabah Golf & Country Club.

With built-up from 1,527 sq ft to 4,950 sq ft, the residences are priced from RM350,000 to RM1.3mil. Some 90% of the units have been sold.

Projects that will be exclusively marketed by Twins these two years include Asiatic Pura Kencana by Asiatic Land Development Sdn Bhd and two condominium projects in Kuala Lumpur.

Phase 1A of Asiatic Pura Kencana comprising 122 double-storey shops has achieved sales of 77% since its launch early this year. Phase 1B offering single- and double-storey terrace and semi-detached houses will be launch at the end of this year.

1 comment:

Anonymous said...

I agree with most of your points, but a few need to be discussed further, I will hold a small conversation with my partners and perhaps I will ask you some opinion later.

- Henry