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Thursday, November 15, 2007

Good take-up for Indah Residences units

An artist's impression of the Indah Residences link homes

PETALING JAYA: It was an expected quiet week over the Deepavali holidays but Paramount
Property Development Sdn Bhd (Paramount) still managed to achieve its target sales of 20% when it soft launched 284 units of 22 ft by 70 ft link houses. Called Indah Residences, it is Phase 8 of Paramount’s ongoing Kemuning Utama project located in Shah Alam.

Paramount’s sales and marketing manager Chan Jy Mei said the developer decided to go
ahead with the soft launch even though the show unit was not ready as it was the “best time” before the school holidays started. According to Chan, a show unit will be ready before Chinese New Year next year.

With a gross development value (GDV) of RM93.98 million, there will be a total of 429 units
of Indah Residences homes built on 39 acres of freehold land. The remaining units are expected
to be launched in the second quarter of 2008. With a built-up of 2,100 sq ft and priced between
RM308,000 and RM496,411, the units have 4 + 1 bedrooms and 4 bathrooms. Construction has
begun and completion is expected in November 2009.

Paramount’s previous launch, called Indah Elite, is 90% sold since its launch in April. With a
GDV of RM106 million, Indah Elite comprises 335 units of 2-storey terraced homes.

According to Chan, the difference between Indah Elite and Indah Residences is the extra
room the latter offers and its more modern façade. “The slick, sharp and maximum glass opening makes the house instantly recognisable from afar. The façade comprises large glass windows and aluminium louvers to enhance the sense of openness to the outdoors. The façade’s simplicity reflects the modern lifestyle,” she said.

Chan said the developer is targeting young families and those living in USJ and Section 25,
Shah Alam, who are looking to upgrade. The main attraction of Kemuning Utama is its gated and
guarded concept, offering 24-hour security guard patrol, perimeter fencing, CCTV monitoring at the entrance guard house and touch card access.

“To date, Kemuning Utama is almost 70% developed. Our commercial phase, Kemuning
Utama Commercial Centre, will be completed by the end of 2009,” said Chan. The commercial
centre, comprising 175 units of 2-storey and 3- storey shop offices has been sold out.

The 524.7-acre township is divided into two parcels, namely, the KU Eastern Precinct and the
KU Western Precinct in which the Indah Elite and Indah Residences are located. “We have completed KU Eastern Precinct and are now focusing on KU Western Precinct which has a total of 338 acres,” said Chan. The next launch after Indah Residences would be the ninth phase, comprising 2-storey terraced homes to be launched early 2009.

Residential offerings in Kemuning Utama include 2-storey semidees, 2-storey linked
semidees, 2-storey terraced homes and medium to low-cost apartments. To be completed in 2010, the township is accessible via Kesas Highway, New Klang Valley Expressway, North-South Central Link, New Pantai Expressway, Jalan Bukit Kemuning and the proposed Bukit Rimau Interchange.

By theSun (By Yeong Ee Wah)

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