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Tuesday, March 4, 2008

Setia Eco Gardens brings green living to Johor

A picture of the stream that runs through the Setia Eco Gardens

KUALA LUMPUR: SP Setia’s newest eco-themed project, Setia Eco Gardens in Johor Baru, is set to bring a different living experience and capture the interest of the increasingly eco-conscious public upon its full completion within the next eight years.

The 949-acre development is located next to Johor’s new administrative center in Bandar Nusajaya, within the heart of the Iskandar Development Region (IDR).

“Setia Eco Gardens is a forward-thinking, futuristic township modelled after SP Setia’s international-award-winning Setia Eco Park in Shah Alam,” said SP Setia’s group managing director and chief executive officer Tan Sri Liew Kee Sin. The flagship Setia Eco Park won the World’s Best Master Plan Development award in the Fiabci Prix d’Excellence Awards 2007.

SP Setia’s eco concept is based on sustainable development and preserving natural land by minimising disturbances to its surroundings during the construction process. Already, the developer has identified 28 species of native trees and shrubs for preservation purposes. According to Liew, Setia Eco Gardens will maintain 80% of the native tree species in the development, which include a collection of forest, fruit trees and herb species.

Setia Eco Gardens is a joint venture project with Topasia Projects Sdn Bhd and has a total gross development value (GDV) of RM2 billion for approximately 10,000 units of properties. The mixed township is divided into nine individual zones and comprises residential and commercial developments.

There will be a combination of 1- and 2-storey terraced houses, semi-detached houses, bungalows, apartments and shop offices.

According to Liew, there is a natural stream running across the tract and the developer has planned for extensive waterways and gardens to create a lush eco sanctuary with about 15 acres set aside for a town park.

In terms of architecture, Liew said SP Setia has brought in the eco element into the homes with common features such as roof top gardens, courtyards and practical layouts that promote good ventilation and natural lightings to bring the outdoors in.

The maiden launch last month, comprising 1- and 2-storey homes, raked in sales of RM23 million. Prices started from RM185,000 onwards for the 1-storey homes that offered built-ups of 1,243 sq ft to 1,307 sq ft and RM249,000 onwards for 2-storey houses that have built-ups of 1,796 sq ft to 1,926 sq ft. The cumulative GDV for this first phase is RM60 million.

“We have seen huge interest from working professionals in the IDR corridor, notably Bandar Nusajaya, residents from Pontian as well as Johor Baru city folks who are enticed by the eco concept and top-notch education facilities,” Liew said, adding they would be targeting foreigners, especially Singaporeans, given the site’s proximity to the Second Link Crossing for their higher-end properties.

Earlier, the developer announced that the Sri Tenby International School – an international institution offering both British and Malaysian curriculums for pre-school, primary and secondary education – will be built, while the SJK (C) Pai Tze from Tangkak, will be relocated to the township.

On SP Setia’s landbank, Liew said it had a remaining undeveloped landbank of 4,947-acres for current and future projects and plans to launch another five projects this year with an expected total GDV of RM5.34 billion. These include four residential projects in Malaysia with a cumulative total of 189-acres, consisting of super-luxurious bungalows, high-end condominiums, terrace and semidees. The other is a 558-acre mixed township called EcoLakes in Vietnam, targeted for launch by the second half of this year.

By theSun (by Rosalynn Poh)

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