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Tuesday, March 4, 2008

SunwayMas puts its shine on Petaling Jaya

Developer stamps its mark in the city's new commercial frontier

Once industrial hubs on the periphery of Petaling Jaya city in Selangor look set to take on a more snazzy commercial future. And it’s just what businesses have been waiting for

Here’s proof: In just a week after its launch, a RM200 million commercial development dubbed SunwayPJ@51a is witnessing rapid-fire take-up with 35 per cent of the office and retail units offered sold.

Developer SunwayMas Sdn Bhd (SunMas), a Sunway Group unit, said much of this has to do with the recognition by businesses that the area is ripe for commercial activities.

The project fronting the Federal Highway provides a high level of visibility for occupants, says Khoo

A modern commercial park featuring boutique offices, retail lots and showroom space, SunwayPJ@51a is taking shape on a twoacre plot fronting the Federal Highway, near Jalan 222 and beside a Cycle & Carriage Bintang car showroom.

“There is a shift in the focus of development in the areas bordering PJ city centre,” said SunMas executive director Andy Khoo Poh Chye.

“The landscape here is now dominated by industrial factories and warehouses, but soon there will be many commercial buildings mushrooming.

“This is because the strong demand for commercial space in PJ is compelling builders to look for new growth areas.” Within the neighbourhood of Sunway PJ@51a will be Guocoland (M) Bhd’s PJCity development as well as buildings to be developed by Axis Real estate Investment Trust.

Khoo said his project represents one of the first opportunities for investors to get into PJ’s new commercial frontier and take advantage of a highly visible location along the Klang Valley’s main thoroughfare.

SunwayPJ@51a offers 88 office suites within a pair of nine-storey blocks, 11 retail lots and six showrooms within a six-storey block facing the highway.

The offices blocks will contain stratified units with average dimensions of 22ft by 75ft, priced between RM519,888 and RM1.14 million.

Khoo said there will only be two units on each floor, serviced by two lifts. The retail lots will be on the ground floor of the two blocks, along with an area designated for F&B kiosks. The lots offering at least 1,496sq ft of space are priced from RM506,888.

“The retail segment has been designed to provide a conducive environment for work and play,” said Khoo.

To bring the concept to life, the developer will provide a garden pavilion so shops and eateries can be surrounded by landscaping that give a sense of serenity.

The showrooms “will take pride of place” and face the Federal Highway for “maximum exposure”, said Khoo.

To be offered out later this year, they will make up the six-storey block accommodating 47,311sq ft.

The showrooms may be sold individually at an indicative RM600psf, though Khoo said an en-bloc purchaser is preferred.

By New Straits Times (by Chris Prasad)

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