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Monday, May 26, 2008

Generous Symphony Heights by Hua Yang


Chan Ai Cheng with a model of Symphony Heights.

HUA YANG Bhd may be a medium-sized property development company but it is generous when it comes to pampering its purchasers.

This is evident with its latest project, the Symphony Heights serviced apartment in Selayang.

It is offering six practical layouts, quality finishes and condominium facilities such as free-form swimming pool, poolside cafeteria, gymnasium and multi-purpose hall from only RM135,200.

S.K. Brothers Realty (M) Sdn Bhd general manager Chan Ai Cheng said the project had attracted more than 600 registrants, and close to 50 units had been booked just through soft selling and word of mouth.

“We expect good take-up in view of the attractive price and fantastic location after marketing begins shortly,” she said, adding that the preview launch would be July 6 to 8.

S.K. Brothers is the exclusive agent for Symphony Heights that is located off the Batu Caves roundabout, at the Middle Ring Road 2 (MRR2) and Jalan Ipoh interchange.

The leasehold project, with a gross development value of about RM160mil, comprises 946 units of serviced apartment in three blocks of 29, 30, and 33 storeys.

Phase 1 layout will include units of 863 sq ft (two bedrooms), 879 sq ft, 950 sq ft (three bedrooms) and 1,246 sq ft (3+1 bedrooms).

Chan said Symphony Heights was easily accessible to the Kuala Lumpur city centre and other parts of the Klang Valley via Jalan Ipoh and MRR2 connecting to the Damansara-Puchong Highway, Karak Highway, New Klang Valley Expressway, Elevated Highway, North-South Expressway, and Kuala Lumpur-Shah Alam Expressway.

“It is within an established neighbourhood with plenty of amenities such as hypermarkets, shopping centres, hospitals, schools, banks and entertainment and good outlets,” she said.

The project is next to the SRJK (C) Kheow Bin Batu Caves and is behind Hua Yang's earlier project, Medan Selayang (six and eight-storey shop offices) that was completed in 2005 and is almost sold out.

“It's the best value-for-money property at Selayang's finest location,” said Chan, adding that residents of Symphony Heights could also enjoy panoramic views of the Kuala Lumpur city skyline and the Selayang/Templer Hills.

Hua Yang chief operating officer Ho Wen Yan said there would be a 10% “early bird” discount, no legal fee charged for the sale and purchase agreement and RM500 down payment during the promotional period for the first launch of 544 units.

“Symphony Heights is located in a fast-growing area with direct access to the MRR2. We have designed it to cater to end-users,” said Ho, adding that the Phase 1 units had a north-south orientation, modern contemporary design and are rectangular in shape, allowing maximum use of space.

The price of a 1,246-sq-ft unit is about RM216,000 (before 10% rebate).

S.K. Brothers chief executive officer Charlie Chan said people should buy a unit at Symphony Heights, as it is not even 10% of the price of some high-end condominiums in the city centre. “And yet, this project is so accessible to the city,” he said.

Hua Yang, listed on the main board of Bursa Malaysia, was incorporated on Dec 28,

Its other ongoing projects include Taman Pulai Indah in Johor as well as Bandar Universiti Sri Iskandar and Metro Pengkalan in Perak.

Most of its previous projects are in Perak involving terrace houses, shops and light industrial factories. Its Ipoh projects include those at Taman Mewah in Tambun; Taman Tasek Mewah, Taman Pinji Wani, Taman Pinji Seni, Anjung Bercham Megah and Anjung Bercham Elit in Bercham; and some projects in Batu Gajah.

In Selangor, Hua Yang's completed projects include Taman Serdang Raya in Serdang, S.B. Jaya Industrial Park, Taman Setapak Jaya in Kuala Lumpur, and Jalan Connaught Bridge in Klang.

By The Star (by S.C.Cheah)

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