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Monday, May 26, 2008

SunCity shines on innovative projects

SUNWAY City Bhd (SunCity) has established a strong brand since it started developing Bandar Sunway in Petaling Jaya in the early 1990s.

Today, the group, listed on Bursa Malaysia main board, has spread its wings overseas as well as other parts of the Klang Valley, each time bringing with it a reputation of building quality and innovative homes.

One may recall how popular The Ritz two-storey link houses in Bandar Sunway were when they were launched in 1990. Priced at RM153,888, The Ritz boasts a large master bedroom of almost 400 sq ft, so big that part of it occupies the top of the car porch! The master bedroom has a large attached bathroom with a long bath.

It also introduced a unique “super link” for its Bandar Sunway Semenyih in 2002. Although not an actual super link house in the true sense of the word as the built-up area is only about 1,600 sq ft, it has an extra-wide frontage but only a length of 51ft.

The group was also one of the first to provide a swimming pool for apartments as in the case of its RM95,000 apartments in Bandar Sunway in 1990.

Ho Hon Sang (left) and Michael Lee with a model of the Villa Manja semi-detached homes.

SunCity takes great pride in its show houses and is among the best in the market. This is evident in its show houses at Sunway Kayangan, D'Villa Bungalows @ Kota Damansara and the more recent ones at Villa Manja at Sunway SPK Damansara.

Over the years, the group has won numerous prestigious awards, including the Superbrands Malaysia Award 2005-2006, The Edge Malaysia Top Property Developers Awards 2003-2007, and Euromoney Real Estate Award 2006 Top 3 Property Developers in Malaysia. It also secured the MS ISO 9001: 2000 Quality Management System certification and was ranked sixth in the Hewitt-Fortune-RBL Top Companies For Leaders 2007 - Asia Pacific.

The group is also known for setting new benchmarks not only in quality, stylish designs but also in pricing. It is one of the few developers that ventured into the very high-end market like its 77 units of Bayrocks garden waterfront villas at the RM3.7bil Sunway South Quay (formerly Sunway Science City) whose prices start from RM4.53mil to RM6.2mil!

The Sunway South Quay, one of the two big former ex-mining lakes in Bandar Sunway (the first lake had been transformed into the Sunway Lagoon Resort more than 15 years ago), is set to be a long-term money-spinner for SunCity.

SunCity has several high-end projects in the exclusive Mont'Kiara/Sri Hartamas neighbourhood in Kuala Lumpur. They are the Kiara Hills, Casa Kiara 1, 2 and 3, Palazzio Sunway and the Sunway Vivaldi, launched in April.

The Sunway Vivaldi at Mont'Kiara comprises of 228 freehold condominium units priced from RM2.6mil to RM6.3mil. The units boast spacious floor layout of up to 4,000 sq ft. Features include a private lift lobby, cascading and meandering water features, Olympic-length swimming pool and a multi-level central eco-park.

Perhaps the most iconic of all is its Palazzio Sunway luxury condominiums in Sri Hartamas where the 160 units in two 20-storey blocks were initially priced from RM850 per sq ft.

The group's latest project is the RM400mil Villa Manja @ Sunway SPK Damansara that is being developed by Sunway SPK Homes Sdn Bhd, a joint venture between Sunway City Bhd and Syarikat Permodalan Kebangsaan Bhd (SPK).

This gated community with security guard house offers only 196 freehold semi-detached homes with a “bungalow-like” design, wide and open spaces, and a green park. Access to this 33-acre residential enclave is via a single entry and exit point, providing further exclusivity and security for residents.

Prices of the Twin Villas start from RM1.97mil each with built-up areas from 3,948 sq ft (45ft x 90ft). There are six bedrooms with five attached bathrooms. The porch can park four cars.

SunCity chief operating officer Ho Hon Sang said about 80% of the 100 units launched last August had been sold.

“We're now opening for sale the balance of the 96 units. This is a single-product development with a low density of only six units per acre. There are no T-junctions and all the houses are placed in a north-south direction,” he said.

The homes come with many extras, including nine units of energy efficient and eco-friendly air-conditioners, security alarm, automatic gate, motion detector light, solar water heater, water booster pump, whirlpool system bathtub for master bedroom, shower screens to all bathrooms (except maid's bath), glass balustrade at staircase and balcony, anti-subterranean termite treatment, and five-year warranty for external painting.

SunCity senior manager (marketing and sales) Michael Lee said all four show houses had been sold. Two of them that are furnished have been sold for RM3.1mil and RM2.7mil.

By The Star (by S.C.Cheah)

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