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Friday, March 26, 2010

‘Spin & Win’ at the Modern Home & Lifestyle Fair’s 10th Edition

The 10th edition of the Modern Home & Lifestyle Fair is currently held at Mid Valley Exhibition Centre from March 26 to 28. There are approximately 250 booths spanning 3 halls featuring security systems, mattresses, furniture and furnishings, landscaping, banks, massage sofas and interior design firms, amongst others. According to the exhibition’s project director Charles Yong, the exhibition is expected to attract 70,000 visitors.

The exhibition's project director Charles Yong holding two prizes while explaining how the 'Spin & Win' wheel works

“Even in the first hour, the response was good. There were 100 people waiting outside when we opened at 11am,” Yong said.

Yong explained that the10th edition is also referred to as the appreciation edition where prizes are given for purchases. Visitors with purchases of RM200 and above in a single receipt will be entitled to one spin at the ‘Spin & Win’ wheel, while two spins are accorded for purchases above RM1,500 in single receipt. The prizes are valued between RM25 and RM1,600.

“There are a lot of prizes such as stainless steel flasks and bicycle. One 32” LCD TV will be given per day. Previous years, we have lucky draws. There was a lucky draw per night and the chances of winning are one tenth to get one of the fifty or sixty prizes. This exhibition’s appreciation edition, we have more than 6,000 prizes,” Yong enthused.

“The main exhibitor is LG. Other key exhibitors include Alfo (lights) and Kian Classic (interior design),” Yong explained. He commented that the exhibition features various new technologies such as cleaning and mopping using robot, cooking with high tech halogen light and doors incorporating high security features while retaining its aesthetic appeal.

One of the interesting products is the ANABESS BioClean laundry ball. It claims to be scientifically designed to clean laundry without detergent. Another worthy mention is the Cozzia massage sofas, which is distributed by Ogawa World Berhad. Ogawa’s general manager for home funishing division Dato’ Eddy Sik said that Cozzia was launched in Jaunary this year and the response has been very encouraging as Cozzia sofas are the only sofas that offer basic massage functions in Malaysia. The massage sofas are made from Italian leather and only the single seater incorporates basic massage functions.

The Modern Home & Lifestyle Fair is organised by Cyan Event Management, the same organiser as the ONE Australia Property Fair held in early March.

By The Star

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