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Thursday, April 12, 2012

TAR showcases Malaysia in a tourism park

Kuala Lumpur: Themed Attractions Malaysia, in partnership with Kuala Lumpur City Hall (DBKL), will open a world-class cultural attraction called Malaysia Truly Asia Attractions in the capital in 2014.

The Malaysia Truly Asia Attractions, which forms part of the Greater KL initiative, will sit on a 26.59ha site bordered by the Tugu Peringatan, Padang Merbok, Bank Negara Malaysia’s Lanai Kijang residential complex and Istana Selangor.

This will be a one-stop centre showcasing what Malaysia is and has, that can be experienced in a few hours.

“It is an immersive interactive cultural tourism park,” Themed Attractions and Resorts Sdn Bhd (TAR)’s chief executive officer Tunku Ahmad Burhanuddin said.

TAR is the operational and management company for Khazanah Nasional Bhd’s leisure and tourism division.

TAR has a total of RM2.3 billion in investments up until 2015 to develop attractions in Malaysia.

“It will be a tourist attraction where people can see Malaysia in a nutshell,” Ahmad told Business Times in an interview.

The idea, he said, is to woo transit passengers to visit Malaysia Truly Asia Attractions. “We want them to come out (of the airport) and spend a few hours at the attraction. And we want them to go ‘Wow’! This is what Malaysia is all about.

Next time, I come, I will stay a couple days or weeks.” Apart from cultural elements, it will include gastronomical and heritage components.

“We have a forest there, so it will include experiencing a jungle,” he said, adding that the vegetation in the Lake Gardens area will be maintained.

“This is part of the Greater KL initiative to promote KL as well as promote Malaysia as a destination,” he said. Prime Minister Datuk Seri Najib Razak is expected to launch the project later this year.

By Business Times

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